Digital Marketing Certificate

Katz students at work at Smallman Galley


Digital marketing, which includes internet advertising and marketing, mobile advertising, and social networking, is increasing in importance. Internet advertising is projected to account for 15% of global advertising spending in 2012, and is also among the fastest growing media today. Marketers have recognized the potential inherent in search advertising and mobile advertising to create highly interactive relationships with their customers.

The certificate in digital marketing is intended to equip you with tools and techniques in digital marketing that will allow you to differentiate yourself in the job market and compete effectively.

Required Courses and Electives

Total credits: 10.5 credits

Prerequisite: Marketing Management

The certificate is composed of 7.5 credits of required marketing elective courses and 3 credits of non-marketing electives credits.

Students are required to take all four marketing elective courses in order to fulfill the requirements of the certificate. Under exceptional circumstances, if a student cannot fulfill one of these course requirements, they may consult with their MBA advisor for alternate courses that may be available.

Required Courses (7.5 credits):

Course Credits
Marketing and Social Media Strategy 1.5
Digital and Social Media Analytics 1.5
Shopper Analytics 3
Pricing Strategies and Tactics 1.5

 

Electives (3 credits):

Students are also required to take one of the following non-marketing elective courses:

Course Credits
Electronic Commerce 3
Data Mining 3

 

Full-time and part-time students are eligible to receive a Digital Marketing Certificate when all of the following criteria are satisfied:

Completion of Marketing Management as it serves as a pre-requisite for subsequent required courses and electives.
Completion of a combination of 7.5 credits and 3 credits from the approved course list.
Grades of B or better for each course.
A minimum B+ average (3.250 QPA) across all certificate-related courses and credits. 

 

Faculty Contact

R. Venkatesh
Professor of Business Administration and Area Director, Marketing and Business Economics
Office: 340 Mervis Hall
Phone: 412-648-1725
rvenkat@katz.pitt.edu