The Master of Science in Marketing Science prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students learn how to build effective marketing strategies based on data and the latest technological tools.
Basic Requirements
Students interested in submitting a competitive application for the program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must also have at least a score of 100 on TOEFL or 7 or Higher on the IELTS. No prior work experience or prerequisite courses are required.
Questions regarding the application process can be e-mailed to admissions@katz.pitt.edu.
Admissions
Click here for detailed admissions information and to begin your application.
Curriculum: Fall Term (15 credits)
Finely-tuned core coursework designed to offer a solid foundation in business.
Curriculum: Spring Term (15 credits)
Specialized courses and real-world application of fundamental tools and theories.
| Courses | Credits |
| BMKT 2035 Consumer Behavior | 3 |
| BMKT 2551 Digital and Social Media Analytics | 1.5 |
| BMKT 2553 Social Media Strategy | 3 |
| The Customer Insights Practicum | 3 |
| Electives | 6 |
Recommended Electives
Faculty Director
Yun-Oh Whang
Clinical Assistant Professor of Business Administration
ywhang@katz.pitt.edu