MS in Marketing Science and Business Analytics

The Master of Science in Marketing Science and Business Analytics will prepare you for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. You'll learn how to build effective marketing strategies based on data and the latest technological tools.

The Katz MS in Marketing Science and Business Analytics is a 40.5-credit master’s degree program you may complete in three terms of full-time study beginning in the fall (August) term. You may also pursue part-time study starting in the fall, spring (January), or summer (May) terms.

students sitting in class

Requirements

Students interested in submitting a competitive application for the MS in Marketing Science and Business Analytics program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must have at least a score of 100 on TOEFL or 7 or higher on the IELTS. No prior work experience or prerequiste courses are required. 

Questions about admission requirements? Email admissions@katz.pitt.edu.

Courses

Curious about the courses you'll take as a MS in Marketing Science and Business Analytics student? View courses and recommended electives.

Professional Development

Here you'll find information about workshops, clubs, and other opportunities to develop professionally as an MS in Marketing Science and Business Analytics student.

Admission and Aid

See the Master of Science in Marketing Science page for more information about admission requirements, tuition and financial aid, faculty, as well as FAQ for international applicants.

Contact Us

The Master of Science in Marketing Science and Business Analytics team is here for you. Please don't hesitate to reach out to us with any questions you may have!