Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Katz alumni research shows that MBA students who concentrate in Marketing are hired in the following areas:
- Brand Management
- Consumer Insights/Marketing Analytics
- Digital and Social Media Marketing
Summer (15 credits)
A foundational approach to business fundamentals.
Fall (18 credits)
Program refinement based on goals and concentration.
Spring (18 credits)
Leadership development and articulation of personal brand and mastery in all facets of business operations.
|BSPP 2409 Strategic Management||1.5|
|BIND 2444 Management Simulation Capstone||3|