Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Katz alumni research shows that MBA students who concentrate in Marketing are hired in the following areas:
- Brand Management
- Consumer Insights/Marketing Analytics
- Digital and Social Media Marketing
Year One, Fall (15 credits)
A foundational approach to business fundamentals.
Year One, Spring (15 credits)
Program refinement based on goals and concentration.
|BQOM 2421 Decision Technologies in Manufacturing and Operations Management||1.5|
|BSPP 2409 Strategic Management||1.5|
|BSEO 2401 Business Ethics and Social Performance||1.5|
Year Two, Fall and Spring (30 credits)
Leadership development and articulation of personal brand and mastery in all facets of business operations.
|BIND 2444 Management Simulation Capstone||3|