Two-Year MBA: Marketing

Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association). Katz alumni research shows that MBA students who concentrate in Marketing are hired in the following areas:

  • Brand Management
  • Consumer Insights/Marketing Analytics
  • Digital and Social Media Marketing

Courses

Year One, Fall (15 credits)

A foundational approach to business fundamentals.

Course Credits
BACC 2401 Financial Accounting 3
BECN 2401 Economic Analysis for Managerial Decision: Firms and Markets 3
BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement 3
BFIN 2409 Financial Management 1 1.5
BMKT 2409 Marketing Management 1.5
BOAH 2409 Organizational Behavior: Leadership and Group Effectiveness 1.5

Recommended Electives

Course Credits
BMKT 2509 Marketing Planning and Strategy  
BMKT 2513 Consumer Behavior 1 1.5
BMKT 2514 Consumer Behavior 2 1.5
BMKT 2515 Marketing and Social Media Strategy 3
BMKT 2522 Sales Management 1.5
BMKT 2526 Product Development and Management 3
BMKT 2528 Advertising 1.5
BMKT 2530 Services Marketing: Strategies and Tactics  
BMKT 2531 Marketing Research 3
BMKT 2533 Business-to-Business Marketing 3
BMKT 2544 Shopper Analytics 3
BMKT 2551 Digital and Social Media Analytics 1.5
BMKT 2569 Brand Management 1.5
BMKT 2033 International Marketing  
BQOM 2578 Data Mining 3
BMIS 2678 Electronic Commerce 3
BSEO 2511 Management of Strategic Alliances 1  
BSEO 2525 Competitive Intelligence 1.5
BSEO 2531 Entrepreneurship and New Venture Initiation 3
BOAH 2532 Negotiations, Teamwork, and Change 1 1.5

 

Year One, Spring (15 credits)

Program refinement based on goals and concentration.

Course Credits
BQOM 2421 Decision Technologies in Manufacturing and Operations Management 1.5
BSPP 2409 Strategic Management 1.5
BSEO 2401 Business Ethics and Social Performance 1.5

Recommended Electives

Course Credits
BMKT 2409 Marketing Management 1.5
BMKT 2509 Marketing Planning and Strategy  
BMKT 2513 Consumer Behavior 1 1.5
BMKT 2514 Consumer Behavior 2 1.5
BMKT 2515 Marketing and Social Media Strategy 3
BMKT 2522 Sales Management 1.5
BMKT 2526 Product Development and Management 3
BMKT 2528 Advertising 1.5
BMKT 2530 Services Marketing: Strategies and Tactics  
BMKT 2531 Marketing Research 3
BOAH 2532 Negotiations, Teamwork, and Change 1 1.5
BMKT 2533 Business-to-Business Marketing 1.5
BMKT 2544 Shopper Analytics 3
BMKT 2551 Digital and Social Media Analytics 1.5
BMKT 2569 Brand Management 1.5
BMKT 2033 International Marketing  
BIND 2400 India Today/Consulting Field Project  
BQOM 2578 Data Mining 3
BMIS 2678 Electronic Commerce 3
BSEO 2511 Management of Strategic Alliances 1  
BSEO 2525 Competitive Intelligence 1.5
BSEO 2531 Entrepreneurship and New Venture Initiation 3
BOAH 2532 Negotiations, Teamwork, and Change 1 1.5

 

Year Two, Fall and Spring (30 credits)

Leadership development and articulation of personal brand and mastery in all facets of business operations.

Course Credits
BIND 2444 Management Simulation Capstone 3

Recommended Electives

Course Credits
BMKT 2409 Marketing Management 1.5
BMKT 2509 Marketing Planning and Strategy  
BMKT 2513 Consumer Behavior 1 1.5
BMKT 2514 Consumer Behavior 2 1.5
BMKT 2515 Marketing and Social Media Strategy 3
BMKT 2522 Sales Management 1.5
BMKT 2526 Product Development and Management 3
BMKT 2528 Advertising 1.5
BMKT 2530 Services Marketing: Strategies and Tactics  
BMKT 2531 Marketing Research 3
BOAH 2532 Negotiations, Teamwork, and Change 1 1.5
BMKT 2533 Business-to-Business Marketing 1.5
BMKT 2544 Shopper Analytics 3
BMKT 2551 Digital and Social Media Analytics 1.5
BMKT 2569 Brand Management 1.5
BMKT 2033 International Marketing  
BIND 2400 India Today/Consulting Field Project  
BQOM 2578 Data Mining 3
BMIS 2678 Electronic Commerce 3
BSEO 2511 Management of Strategic Alliances 1  
BSEO 2525 Competitive Intelligence 1.5
BSEO 2531 Entrepreneurship and New Venture Initiation 3
BOAH 2532 Negotiations, Teamwork, and Change 1 1.5

Katz Certificates