PhD in Marketing

The Marketing PhD program follows a mentorship-based model, where students work intensively with a subset of the faculty to explore their areas of interest. Our students build their skills by taking a wide variety of classes tailored to their domain of study, playing both leading and supporting roles on original research projects, presenting at major conferences, and publishing in top-tier journals. We also encourage our students to build connections in the broader marketing community through our speaker series and our annual Sheth Marketing camp.

Mentorship, Research, and Publications

Our faculty strives to conduct research in collaboration with our students. The collaboration frequently results in articles that are published in top journals. View a list of recent collaboratively published articles.

According to the University of Texas Dallas Database that tracks publications in the leading journals, our faculty is ranked 15th in North America based on research contribution from 2009 to 2013.


Rabikar Chatterjee
Esther Gal-Or
Tansev Geylani
Jeffrey Inman
Peggy Liu
Vanitha Swaminathan
R. Venkatesh
Eugenia Wu
Yue Wu


We are one of the best programs in the country with respect to our recent placements. Visit our list of recent PhD placement institutions.

Some of our alumni are now professors in top schools including:

  • Dartmouth College  
  • University of Notre Dame
  • Syracuse University
  • University of Pennsylvania, Wharton
  • University of South Carolina
  • Oxford University 

Other notable alumni from our PhD program are faculty at top schools including:

  • Dr. Jag Sheth, Emory University
  • Dr. Rohit Deshpande, Harvard University
  • Dr. Christine Moorman, Duke University
  • Dr. Ajay Kohli, Georgia Tech


Year 1 Curriculum: Fall Term

An exploration of critical thinking.

BMKT 2513 Consumer Behavior 1
BMKT 2514 Consumer Behavior 2
PSYED 2019 STAT 2 Analysis of Variance
PSYED 2410 Applied Regression Analysis
CMU 0739 Topics in Consumer Behavior

Year 1 Curriculum: Spring Term

A thorough examination of research methods.

BMKT 3017 Marketing Models
BMKT 3099 Readings in Marketing
CMU 0894 Research Methods Behavioral Science
PSYED 2416 Applied Multivariate Analysis

Year 1 Curriculum: Summer Term

Research paper with faculty guidance.

BMKT 3030 Workshop Summer Paper

Year 2 Curriculum: Fall Term

A continued study in critical thinking and research methods.

BMKT 3014 Marketing Strategy
CMU 0702 Behavioral Economics
PSYED 3485 Advanced Topics in Research Design

Year 2 Curriculum: Spring Term

A further dive into major concentrations, critical thinking, and research methods.

BMKT 3025 Market Behavior Research
PSY 2111 Foundations of Social Psychology
PSYED 2030 Experimental Design
PSYED 3408 Hierarchical Linear Modeling

Year 2 Curriculum: Summer Term

A comprehensive independent study.

Independent Study

Year 3 Curriculum: Fall, Spring, and Summer Terms

Fully concentrated work on dissertation and service as teaching assistant.

BUSADM 3199 (9 Dissertation Credits)
FTDF 0000 Full-Time Dissertation Study

Years 4 and 5 Curriculum

Teach and enter the job market to defend your dissertation.

FTDF 0000 Full-Time Dissertation Study