PhD in Marketing: Collaborative Research

Our collaboration frequently results in articles that are published in top journals. Some recent examples of published articles include the following: Note: PhD students are listed in bold type.

Nikolova, Hristina, Nicole Verrochi Coleman and Cait Lamberton (2017), “Stranger Danger: When and Why Consumer Dyads Behave Less Ethically Than Individuals," Journal of Consumer Research.

Sciandra, Michael, Cait Lamberton and Rebecca Walker Reczek (2016), “The Wisdom of Some: Do we always need high consensus to shape consumer behavior?” Journal of Public Policy and Marketing.

Nikolova, Hristina Dzhogleva and Cait Lamberton (2016), “Men and the Middle: Examining Compromise Effects in Dyads,” Journal of Consumer Research, October.

Casey Newmeyer, Vanitha Swaminathan and John Hulland (2016), “When Products and Brands Trade Hands: A Framework for Acquisition Success”, Journal of Marketing Theory and Practice, 24 (2), 129-146.

Hristina Dzhogleva and J. Jeffrey Inman (2015), “Healthy Choice: The Effect of Simplified POS Nutritional Information on Consumer Choice Behavior,” Journal of Marketing Research, 52 (December), 817-835.

Timothy J. Gilbride, J. Jeffrey Inman, and Karen M. Stilley (2015), “The Role of Within-Trip Dynamics In Unplanned Versus Planned Purchase Behavior,” Journal of Marketing, 79 (May), 57-73.

Christopher Groening, J. Jeffrey Inman, and William Ross (2015), "The Role of Carbon Emissions in Consumer Purchase Decisions," International Journal of Environmental Policy and Decision Making, Vol. 1, No. 4, 261-296.

Felipe Thomaz and Vanitha Swaminathan (2015), “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density,’ Journal of Marketing, 79 (5), 63-79.

Winterich, Karen Page, Vikas Mittal and Vanitha Swaminathan (2014), "Friends and Family: How In-Group-Focused Promotions can Increase Purchase," Customer  Needs and Solutions 1:333–344.

Tuba Pinar Yildirim, Esther Gal-Or and Tansev Geylani (2013) “User-Generated Content and Bias in News Media,” Management Science

Sara Loughran Dommer, Vanitha Swaminathan, and Rohini Ahluwalia (2013), " Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands", Journal of Consumer Research

Didem Kurt and J. Jeffrey Inman (2013), “Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment,” Journal of Consumer Research, 40 (June), 78-89.

Sara Loughran Dommer and Vanitha Swaminathan(2013), "Explaining the Endowment Effect through Ownership: The Role of Identity, Gender, and Self-Threat”, Journal of Consumer Research, 39 (5), 1034-1050.

Thomaz, Felipe and Vanitha Swaminathan, “What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks” revising for second round review, Journal of Marketing.

Dzhogleva, Hristina and Cait Poynor Lamberton, Should birds of a feather flock together? Understanding Self-Control Decisions in Dyads.” revising for second-round review, Journal of Consumer Research.

Dzhogleva, Hristina and Nicole Verrochi Coleman “Strategies to Cope with Social Identity Threats: Defending the “Self” without Sabotaging Self-Control” revising for resubmission to the Journal of Marketing Research.

Esther Gal-Or, Tansev Geylani, Tuba Pinar Yildirim (2012), “The Impact of Advertising on Media Bias,” Journal of Marketing Research, 49 (February), 92-99.

Maureen Morrin, J. Jeffrey Inman, Susan Broniarczyk, Gergana Nenkov, and Jonathan Reuter (2012), “Investing for Retirement: The Moderating Effects of Fund Assortment Size on the 1/n Heuristic,” Journal of Marketing Research, 49 (August), 537–550.

Didem Kurt, J. Jeffrey Inman, and Jennifer J. Argo (2011), “The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring,” Journal of Marketing Research, 48 (August), 741-754.