MS in Marketing Science

The Master of Science in Marketing Science prepares students for the future of marketing, offering a broad introduction to marketing alongside in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Students learn how to build effective marketing strategies based on data and the latest technological tools.

Basic Requirements

Students interested in submitting a competitive application for the program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must also have at least a score of 100 on TOEFL or 7 or Higher on the IELTS. No prior work experience or prerequiste courses are required. 

Questions regarding the application process can be e-mailed to admissions@katz.pitt.edu.

Admissions

Click here for detailed admissions information and to begin your application.

Curriculum: Fall Term (15 credits)

Finely-tuned core coursework designed to offer a solid foundation in business.

Course Credits
BECN 2401 Economic Analysis for Managerial Decision: Firms and Markets 3
BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement 3
BMKT 2031 Marketing Research 3
BMKT 2544 Shopper Analytics 3
BMKT 2409 Marketing Management 1.5
Electives 1.5

Faculty Director

Yun-Oh Whang
Clinical Assistant Professor of Business Administration
ywhang@katz.pitt.edu