Develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision-making techniques and skill. This program leverages the expertise of Katz's award-winning marketing faculty, which consistently ranks in the top 20 in the world for research productivity (American Marketing Association). Students will learn to use data as a strategic asset to make better decisions and drive results.
Students interested in submitting a competitive application for the program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must also have at least a score of 100 on TOEFL or 7 or Higher on the IELTS. No prior work experience or prerequisite courses are required.
Questions regarding the application process can be e-mailed to firstname.lastname@example.org.
Click here for detailed admissions information and to begin your application.
Core Courses (36 credits)
|BMKT 2409 Marketing Management||1.5|
|BQOM 2401 Statistical Analysis
(B+ or better required for business analytics major)
|BECN 2401 Economic Analysis||3|
|BMKT 2031 Marketing Research||3|
|BMKT 2544 Shopper Analytics||3|
|BMKT 2035 Consumer Behavior||3|
|BMKT 2551 Digital and Social Media Analytics||1.5|
|BMKT 2553 Social Media Strategy||1.5|
|Marketing Science Project course (ex.: Consulting Field Project, Applied Behavioral Economics, or other course approved by Faculty Director)||3|
|BQOM 2421 Decision Technologies
(B or better required for business analytics major)
|BQOM 2512 Advanced Decision Technologies||1.5|
|BQOM 2557 Multivariate Data Analysis||1.5|
|BQOM 2578 Data Mining||3|
|BMIS 2588 Database Management||3|
|Programming course (choose one):
BMIS 2542 Python or BMIS 2526 Programming with R