MS in Marketing Science and Business Analytics (STEM)

Develop an in-depth understanding of consumer behavior through the study of customer insights, research techniques, digital marketing, and social media marketing with advanced data analysis and decision-making techniques and skill. This program leverages the expertise of Katz's award-winning marketing faculty, which consistently ranks in the top 20 in the world for research productivity (American Marketing Association). Students will learn to use data as a strategic asset to make better decisions and drive results.

Basic Requirements

Students interested in submitting a competitive application for the program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must also have at least a score of 100 on TOEFL or 7 or Higher on the IELTS. No prior work experience or prerequisite courses are required. 

Questions regarding the application process can be e-mailed to


Click here for detailed admissions information and to begin your application.

Faculty Director

Yun-Oh Whang
Clinical Assistant Professor of Business Administration