In the News

December 18, 2018
December 8, 2018

Vanitha Swaminathan, Thomas Marshall Professor of Marketing and Director of the Katz Center for Branding, was mentioned in a recent article in the Rice University Jones Graduate School of Business online publication, Rice Business Wisdom. Swaminathan's research on sales promotions was cited and described in the article, titled "How Self-Identity Affects the Sales Promotions We Choose."

December 5, 2018

CB Bhattacharya, H. J. Zoffer Chair in Sustainability and Ethics and Professor of Marketing and Management, was interviewed by the New York Times for the article "When the Social Mission Comes Before Making a Buck." Bhattacharya identified two primary reasons that companies practice philanthropy: “It’s the right thing to do — corporations need to give back to society — and they believe it’s the smart thing to do, in terms of stakeholders taking notice of what you’re doing," he said.

November 24, 2018
November 12, 2018

Thomas Marshall Professor of Marketing Vanitha Swaminathan was interviewed for a CNN Money article on Instagram's and Tinder's efforts to reach college-aged young adults. The story was picked up by a number of additional outlets, including CBS Detroit, WISC-TV in Madison, Wisconsin, and Expansión.

April 14, 2018

Audrey Murrell, Associate Dean of the College of Business Administration and Professor of Business Administration, Psychology, Public and International Affairs, was interviewed by the Pittsburgh Business Times for a Women of Influence Q&A.