Commercializing New Technologies

BSPP
2111
Credits: 3

Description

This course covers theory, conceptual frameworks, and tools used to formulate strategies for commercializing new technologies. The analytical frameworks cover elements of commercialization strategy that are equally critical to start-ups and to corporate technology ventures. In addition, we discuss some of the key challenges that differ for start-ups versus established firms. The primary deliverable in the course is a professional quality project which evaluates the commercialization alternatives for an emerging technology. Your project team will be paired with a local inventor, unless you prefer to evaluate a technology of special interest to your team. Experienced entrepreneurs and expects in financing new technology ventures will also address the class. Prerequisite: BSPP 2409 (Strategic Management) is preferred but not required.