Competitive Intelligence

BSEO
2525
Credits: 1.5

Description

Competitive intelligence is a process, a product, and, most importantly, a philosophy. An effective competitive intelligence program (CIP) is one of the foundations on which strategies and tactics are built, assessed, and modified. A CIP can be defined as a formalized, yet continuously evolving process by which a management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage. This course focuses on how to design a CIP and produce actionable intelligence based on my Intelligence Driven Strategy framework. The methods of intelligence collection, analysis, dissemination, and counterintelligence are framed within a global context. The course is particularly relevant for students interested in the areas of strategic planning, marketing, MIS, international business, and finance, although everyone is welcome. Prerequisites: none.