Competitive Strategy

BSPP
3012

Description

This course draws on a growing body of theoretical and empirical research which examines relationships between an organization's environment, its strategy, and performance outcomes. Topics include theoretical concepts of the environment and their empirical counterparts, market definitions, strategic alliances, competitive information flows, competitive interactions and responses, industry evolution, and the role of environmental analysts. Special attention is given to competitive intelligence processes. There is an explicit balance of theoretical and practitioner material. The course complements the research in corporate strategy seminar by focusing on business level competitive dynamics.