Consumer Behavior 1

BMKT
2513
Credits: 1.5

Description

Analyze how targeted consumer needs, wants, and desires change as marketplace marketing variables are adjusted according to cultural and structural lifestyle constraints. Evaluate cultural and lifestyle influences on consumer behavior, and design targeted messages to create awareness, interest, and guided action. Examine motivation, personality and emotion and how these factors directly influence consumer behavior. Prerequisite or co-requisite: BMKT 2409 Marketing Management.