Entering Foreign Markets

Credits: 1.5


This course is designed to enhance students' awareness of the legal and business challenges associated with three types of market-entry strategies: exporting, licensing, and foreign direct investment. Choosing the most suitable approach necessitates an understanding of the politics of ‘free trade,’ as well as the general regulatory environment for international business transactions. Accordingly, the first half of the course will focus on the potential barriers that national trade policies can create for business dealings in developed economies and emerging markets, and the countervailing global and regional efforts to liberalize trade flows. From there, we will examine the core managerial and legal issues that arise when firms seek to capitalize on overseas business opportunities via exporting, international licensing and FDI. Special emphasis will be placed on developing strategies to neutralize the potential trade barriers that firms are likely to encounter whenever they seek to globalize their value chains.