Management of Strategic Alliances 1

BSEO
2511

Description

Strategic alliances and cooperative relationships between two or more firms is rapidly becoming a common feature of a firm's competitive environment. The purpose of this course, therefore, is to examine the nature of both domestic and international alliances, the reasons behind their formation, and the issues related to their management. The topics covered in the course include conceptual frameworks, the nature of the contract, management and performance of the alliance, transfer of technology and information, and organizational learning. Although a variety of strategic alliances will be discussed, particular emphasis is placed on joint ventures. Prerequisites: none.