Marketing Management

EMBAH

Description

This dynamic, fast-moving course is taught, in part, by using a simulation, where students make decisions about when to launch products and how to promote them. The course discusses such fundamental topics as proper choice of pricing, packaging, advertising, selling, and distribution of products—and ultimately develops your ability to put those ideas into practice. Issues of customer satisfaction, market orientation, quality, cross-functional integration, and new product development teams are addressed.