Product Development and Management

Credits: 3


This course aims to develop marketing decision-making skills related to the development and management of products and services by providing relevant tools and methods of analysis for product/service-related marketing decisions and applying these tools and methods to make strategic and tactical marketing decisions in real and simulated business situations. The course takes a decision-oriented perspective in presenting relevant concepts and tools, demonstrating their application to managerial analysis and decision making and providing participants "hands-on" experience in applying these skills in business situations. Prerequisite or co-requisite: BMKT 2409 Marketing Management.