Strategic Management

BSPP
2409
Credits: 1.5

Description

This course covers theory, conceptual frameworks, and tools used to formulate strategies for commercializing new technologies. The analytical frameworks cover elements of commercialization strategy that are equally critical to start-ups and to corporate technology ventures. In addition, we discuss some of the key challenges that differ for start-ups versus established firms. The primary deliverable in the course is a professional quality project which evaluates the commercialization alternatives for an early stage technology. Your project team will be paired with a University inventor, a local start-up, or a corporation that has an early stage technology in need of a commercialization plan. The focus of your commercialization plan will be to identify a viable market for the technology, recommend financing options, and develop a business model to achieve the inventor’s objectives. We engage experts in intellectual property, market assessment, and financing new investments throughout the course.

Prerequisites: BACC 2401 (Accounting), BMKT 2409 (Marketing), BECN 2401 (Economics), BOAH 2409 (Organizational Behavior), BFIN 2409 (Financial Management).