Managing Digital Transformation of Brands, Center for Branding


March 28, 2020 - 10:00am

Event Description

Please register via this page:

Consumers lie at the heart of every successful brand transformation. Consumers are more informed and empowered than ever before, and a brand that is out of touch with its consumers is doomed to become irrelevant. Understanding your customers, their insights, and their journey is the most critical aspect of leading your brand’s transformation. Join us to learn what digital transformation is, why you must be equipped for change, and how you can reach your business objectives by centering your brand around your customers.

During this seven-hour workshop sponsored by the Katz Center for Branding, students will:

  • Define digital transformation and customer-centricity
  • Examine how change happens in the workplace and how to avoid pitfalls
  • Learn how to understand your consumers and what they find valuable
  • Demonstrate how to align business objectives and marketing to consumer-insights
  • Learn how to build and manage your transformation program
  • Share common transformation roadblocks and how to navigate around them