Student Speaker Series: "Behind the Scenes of Mobile Advertising" with Monica Kim


February 14, 2020 - 1:00pm to 2:00pm

Event Description

"Behind the Scenes of Mobile Advertising" 

Join the SEB and current Katz student, Monica Kim, for a discussion on mobile advertising attribution and tracking, as well as industry trends and issues. Register Online.

This presentation will cover:
1. Ad Tracking & Attribution
-Purpose of Tracking
-How Tracking Works

2. Industry Issue 1 - Ad Fraud
-Size of Fraud in Mobile Advertising
-Types of Fraud
-Fraud Prevention

3. Industry Issue 2 - Privacy
- Zero Party Data

4. Q&A