• Professional MBA

    Marketing Concentration

    A highly flexible, intensive program designed for working professionals seeking advanced career growth.

  • Overview

  • DESIGNED FOR SUCCESS

    At Katz, we provide a strong, wide-based foundation in business fundamentals, then empower students to tailor a program that builds on their unique strengths and goals. See our sample schedule below.

    Switch Concentration:

    Sample Schedule

    Term 1

    18

    Credits

    A foundational approach to business fundamentals.

    Sample Courses

    • BACC 2401 Financial Accounting

      3 CREDITS

      BACC 2401 Financial Accounting

      Course Description

      This course enables students to understand the basic financial accounting model, as well as the structure and substance of a firm's financial reports from a user's point of view. This includes what is (and what is not) included in financial statements, how and when events affect the statements, and what users can infer from these reports. When they finish the course, students should be able to examine a set of financial statements and effectively analyze the firm's financial position, profitability, and cash generating ability. Prerequisites: None.

      3 Credits

    • BECN 2401 Economic Analysis For Managerial Decision: Firms And Markets

      3 CREDITS

      BECN 2401 Economic Analysis For Managerial Decision: Firms And Markets

      Course Description

      This course develops an understanding of how a market-based economic system reconciles the separate needs of consumers and producers, and provides an economic framework for managerial decisions. Additionally, the course provides tools of analysis and concepts that are used in the MBA program's functional fields. Centering on the basic concept of the business firm, it integrates the analysis of market demand with that of production and costs in the context of a variety of domestic and global market structures. Topics include pricing, output, and quality decisions; the impact of productivity improvements on costs; quality-cost tradeoffs; transaction costs as a determinant of the boundaries of the firm; and market imperfection and the role of regulation. Prerequisites: None.

      3 Credits

    • BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement

      3 CREDITS

      BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement

      Course Description

      This course provides students with a set of integrated statistical tools and methodologies useful in a managerial environment. The emphasis is on the use of real data for modeling and solving problems in the areas of marketing, finance, human resources, and operations management. Topics covered include data analysis and modeling, simple and multiple regression (estimation, testing, and prediction), analysis and design of experiments, nonparametric statistics, and statistical quality control. Prerequisites: None.

      3 Credits

    • BOAH 2409 Organizational Behavior: Leadership And Group Effectiveness

      1.5 CREDITS

      BOAH 2409 Organizational Behavior: Leadership And Group Effectiveness

      Course Description

      The effective management of people is a critical component of organizational competitiveness. This course addresses problems and issues concerning leadership, interpersonal effectiveness, and challenges for managers in the 21st century. The student is prepared to manage himself or herself and others in a rapidly-changing global environment. Topics covered include leadership, teamwork, power, politics, and influence. Prerequisites: None.

    • BFIN 2409 Financial Management 1

      1.5 CREDITS

      BFIN 2409 Financial Management 1

      Course Description

      The main objective of this course is to gain understanding of the theory and practice of financial decision making. This course develops the tools and framework necessary to address the central question in corporate finance: What investment projects should be undertaken to maximize shareholder wealth? To examine this question, we will learn how to value an uncertain stream of cash flows and apply the concept of the time value of money in valuing bonds 11 and equity. The course covers a number of market-based investment criteria and develops an entity valuation model, based on discounted cash flows (DCF) used for standard capital budgeting decisions. We will conclude with a short introduction to the concept of risk and return, resulting in the cost of capital. We will cover a case discussion on capital budgeting to put our framework in a more realistic environment. Financial Management 1 is a prerequisite for taking Financial Management 2. Prerequisites: BACC 2401 Financial Accounting and BQOM 2401 Statistical Analysis. These courses can be taken as co-requisites during the same term. Participating in the Financial Management I: Workshop on Time Value of Money is required prior to enrollment.


    Recommended Electives

    • BMKT 2509 Marketing Planning and Strategy

      BMKT 2509 Marketing Planning and Strategy

      Course Description

      This course is designed to be a capstone experience in marketing analysis, decision making, and planning. The course uses a marketing strategy simulation game to illustrate key aspects of marketing strategy formulation and the construction and design of marketing plan. Course objectives include: Applying marketing principles and concepts learned in Introduction to Marketing Management, i.e.: Design marketing strategies based on SWOT analyses, Develop marketing programs for managing the 4Ps that reflect those strategic decisions, Learn to adjust those strategies and programs based on changes in the competitive and macro environments and on performance. Developing and practicing skills in marketing analysis and decision making, integrating information on financial performance. Specifically, purchase packaged market research studies; design new products and reformulate existing products using R&D; forecast demand; manage inventory levels; develop proforma marketing budgets; and manage marketing decision variables. Developing comprehensive marketing plans. These plans will be focused and based on sound analysis of past performance and future opportunities. Developing skills in running business meetings, making persuasive arguments, and thinking on your feet. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2513 Consumer Behavior 1

      1.5 CREDITS

      BMKT 2513 Consumer Behavior 1

      Course Description

      Analyze how targeted consumer needs, wants, and desires change as marketplace marketing variables are adjusted according to cultural and structural lifestyle constraints. Evaluate cultural and lifestyle influences on consumer behavior, and design targeted messages to create awareness, interest, and guided action. Examine motivation, personality and emotion and how these factors directly influence consumer behavior. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2514 Consumer Behavior 2

      1.5 CREDITS

      BMKT 2514 Consumer Behavior 2

      Course Description

      Understanding our consumers—or ourselves, as consumers—is no easy task. Perhaps its difficulty is best reflected in the number of new product introductions that fail each year. This course is intended to introduce graduate students to critical theoretical ideas and techniques of investigations into consumer behavior phenomena. Basic methodologies for research in consumer behavior are developed and applied. The emphasis will be on developing applications of behavioral concepts and methods for marketing actions. Topics and objectives: Evaluate the consumer decision process to determine how problems are identified, evaluated and products/services selected to resolve the problem state. Analyze post purchase processes, consumer satisfaction and metrics to evaluate customer loyalty. Evaluate business to business buying behavior and segment these organizational behaviors into actionable groups with appropriate performance metrics. Prerequisites: BMKT 2513 Consumer Behavior 1.

    • BMKT 2515 Marketing and Social Media Strategy

      3 CREDITS

      BMKT 2515 Marketing and Social Media Strategy

      Course Description

      This course covers new and non-traditional marketing communications in the age of digital marketing and social media. Through a series of lectures, case discussions, team workshops, projects, and guest lectures, students will learn about this new and exciting area of marketing and how companies and brands can leverage social media platforms and the social interactions that occur between consumers (e.g., word-of-mouth) to help them achieve their marketing and business goals. Topics covered include consumer-to consumer interactions, social networks, marketing on digital social media platforms (e.g., Facebook,), viral marketing, social CRM, integrated campaigns featuring advertising and social media, and new marketing opportunities with emerging technologies. This course is offered by Professor Andrew Stephen, a globally recognized expert on social media marketing who has worked with companies such as American express, Dynamic Logic, Hermes, Google, Publicis, Sanofi, and WPP, advises several digital media start-ups, and has talked about social media marketing in BusinessWeek, the New York Times, and the Wall Street Journal. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2522 Sales Management

      1.5 CREDITS

      BMKT 2522 Sales Management

      Course Description

      The management of today's sales force requires a unique application of management principles. Typical situations confronting the sales manager involving hiring, training, directing, motivating, and analyzing the sales force will be reviewed through real-world case studies and classroom involvement. This course is somewhat unique in that it stresses hiring characteristics that should be sought by the sales manager and various recruiting techniques that have proven effective. The student can use this information to effectively search for positions in the future as well as be effective in their own hiring efforts in future management positions. The entire course will provide assistance to the student in sales positions following graduation and will form the basis for sales management decisions in future years. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2526 Product Development and Management

      3 CREDITS

      BMKT 2526 Product Development and Management

      Course Description

      This course aims to develop marketing decision-making skills related to the development and management of products and services by providing relevant tools and methods of analysis for product/service-related marketing decisions and applying these tools and methods to make strategic and tactical marketing decisions in real and simulated business situations. The course takes a decision-oriented perspective in presenting relevant concepts and tools, demonstrating their application to managerial analysis and decision making and providing participants "hands-on" experience in applying these skills in business situations. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2528 Advertising

      1.5 CREDITS

      BMKT 2528 Advertising

      Course Description

      Advertising is a critical tool for both consumer and business marketing programs. The approach to this course is pragmatic and participative with an emphasis on critical thinking in developing and evaluating advertising and promotion campaigns. This course emphasizes both theoretical underpinnings of advertising as well as real work application of theory. Topics covered include: managing outside resources (ad agencies), media planning and buying, advertising budgeting, role of research, impact of consumer behavior theories, measuring the effect of advertising, and advertising messages. 

    • BMKT 2530 Services Mktg: strategies/tactics

      BMKT 2530 Services Mktg: strategies/tactics

    • BMKT 2531 Marketing Research

      3 CREDITS

      BMKT 2531 Marketing Research

      Course Description

      This course is designed to give you the ability to critically evaluate and use the results of a research study for the purpose of strategic and marketing decision making. Students will not only learn the different types of marketing research methods (focus group, survey research, experimentation) but also the analytical tools necessary to draw actionable conclusions. The use of statistical tools such as regression analysis in marketing research techniques such as conjoint analysis, sales estimation, and attribute-importance elicitation will be emphasized through cases, projects, and class discussions. However, this is not a course in statistics, though it will build on the knowledge you acquire in the introductory statistics course. The course will develop your ability to gain actionable insights from the analysis and to present those insights as actionable recommendations orally as well as in writing. Prerequisites: BMKT 2409 Marketing Management (may be taken as co-requisite) and BQOM 2401 Statistical Analysis.

      3 Credits

    • BMKT 2533 Business-to-Business Marketing

      1.5 CREDITS

      BMKT 2533 Business-to-Business Marketing

      Course Description

      Most MBA graduates will join organizations that market their products and/or services to other businesses, institutions, or government agencies. Such marketing is referred to as business-to-business (B2B) marketing. In this class we will look at those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. Marketing of products and services will be covered, with an emphasis on the value concept and business processes. Students should learn critical analytical and problem-solving abilities with respect to business market management. Classes will be conducted in an interactive format with heavy reliance on student interaction, management case analysis, and group presentations with potential guest speakers. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2544 Shopper Analytics

      3 CREDITS

      BMKT 2544 Shopper Analytics

      Course Description

      This course focuses on leveraging data via analytics and technology via mobile marketing (e.g., shopping apps) to understand consumers’ “path to purchase” and convert shopper insights into in-store marketing strategies. Sitting at the intersection of brand management, sales, and marketing research, shopper marketing is becoming a key business function at retailers and CPG firms. In this course, students learn the various aspects of shopper marketing via hands-on experience with analytical tools and software (e.g., Nielsen panel data and geodemographics tools). The course uses a combination of lecture, guest lectures by leading local firms (e.g., Heinz, Giant Eagle), and experience-based learning to equip students for careers in shopper marketing, digital marketing, retail consulting, and retailing. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2551 Digital and Social Media Analytics

      1.5 CREDITS

      BMKT 2551 Digital and Social Media Analytics

      Course Description

      This course presents a data-driven approach to strategic and tactical marketing decision making in the context of digital and social media. Covering the three main media types of paid, owned, and owned media, students will learn about frameworks and methods that allow them to take data from sources such as Google, Facebook, and Twitter to be able to generate valuable and actionable managerial insights. The focus is on learning how to use digital and social media activity data to make better decisions, not on statistical methodologies (however, familiarity with Excel is needed). The course will involve a combination of lectures, guest speakers, and hands-on workshops. This course is part of the digital marketing certificate and complements the "marketing and social media strategy" course. Prerequisite or co-requisite: BMKT 2409 Marketing Management and BMKT 2515 Marketing & Social Media Strategy.

    • BMKT 2569 Brand Management

      1.5 CREDITS

      BMKT 2569 Brand Management

      Course Description

      This is a new course that explores the role played by brands in influencing consumers' choices, and investigates how to more effectively manage such brands. Course objectives include: Understanding the relationship that exists between consumers' brands. Assessing the value of a brand. Developing and practicing skills that relate to brand building, maintenance, repositioning, and retrenchment. Determining an appropriate brand strategy critically depends on an objective assessment of the brand's strengths and weaknesses as well as a clear understanding of key competitors' offerings. Examining the roles played by logos, packaging, and Web sites, as well as more traditional forms of marketing communication in influencing consumers' attitudes and choices. Evaluating the appropriate roles to be played by individual brands in a company's portfolio of brands. The course uses a variety of tools including lectures, cases, simulations, in-class exercises, hands-on exercises, industry visitors, and individual projects. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2033 International Marketing

      BMKT 2033 International Marketing

      Course Description

      This course introduces the student to a systematic treatment of marketing on a global scale. In addition to examining the problems of performing various market functions in other countries, emphasis will be given to analyzing and evaluating culture and how it may impact the ability of a firm to market its products and services. The course uses a combination of lectures, case analysis discussion, current events, and guest speakers to convey key aspects of marketing in a global economy. Course objectives: Diagnose the cultural context in which marketing strategies are executed. Evaluate how client needs, wants and desires change as marketplace marketing variables also vary according to cultural and structural constraints. Evaluate secondary data sources in markets outside the United States, and design effective primary data gathering efforts. Analyze the actions of global actors and players and their influence over marketing plan execution; this includes political, legal and infrastructure constraints and limitations. Research the complex relationships that exist between global players which often include co-creation of products, services and intellectual property while also acting as customers and suppliers to each other across business units. Apply this understanding to the management and execution of a marketing plan given the context of a broader relationship between the firm and a targeted global entity. Establish the link between recent economic political and social news from around the globe to the conduct of business and the general business climate. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BQOM 2578 Data Mining

      3 CREDITS

      BQOM 2578 Data Mining

      Course Description

      Data mining is the process of extracting useful information and knowledge from a set of data. Mining is typically done on data sets too large to be analyzed by hand, but the same techniques are applicable to small, complex data. This course is an introduction to the most popular methods used in managerial data mining, and provides you with experience in using commercial software to explore real data sets. Models considered include those from statistics, machine learning, and artificial intelligence, such as discriminate analysis, logistic regression, clustering, neural nets, tree/rule induction, and association rule modeling. This course is methods oriented, as opposed to being methodology oriented, so you'll learn about when and how to use techniques and how to interpret their output rather than the details about how those techniques work. A laptop computer is required. Prerequisites: BQOM 2401 Statistical Analysis.

      3 Credits

    • BMIS 2678 Electronic Commerce

      3 CREDITS

      BMIS 2678 Electronic Commerce

      Course Description

      E-Commerce is totally mainstream, and there are now important aspects of this electronic 21st century business environment that differ markedly from the prior century. Business models are often quite different from the e-commerce models of the 20th century dot-com boom. The technologies that enable e-commerce have become enormously complex. The sophistication, complexity and diversity of business models that enable businesses to leverage e-commerce have advanced as much -- if not more -- than the technologies that support them. Electronic commerce is at the forefront of modern operations, marketing and strategy while accounting for billions of dollars in transactions. Competition and cooperation between firms of all sizes have been changed forever. There are new media outlets like iTunes and YouTube, huge online communities like Facebook and LinkedIn, and collaboration capabilities like Wikis and Blogs. All of these are also going mobile. They are reshaping industries and creating new opportunities. This course is designed to familiarize students with the most important aspects of electronic commerce and how the business world is changing as a result. Topics to be covered include: 21st century business models, strategic drivers of e-commerce success, sources of competitive advantage, and current and emerging technologies. Prerequisites: None.

      3 Credits

    • BSEO 2511 Management of Strategic Alliances 1

      BSEO 2511 Management of Strategic Alliances 1

      Course Description

      Strategic alliances and cooperative relationships between two or more firms is rapidly becoming a common feature of a firm's competitive environment. The purpose of this course, therefore, is to examine the nature of both domestic and international alliances, the reasons behind their formation, and the issues related to their management. The topics covered in the course include conceptual frameworks, the nature of the contract, management and performance of the alliance, transfer of technology and information, and organizational learning. Although a variety of strategic alliances will be discussed, particular emphasis is placed on joint ventures. Prerequisites: none.

    • BSEO 2525 Competitive Intelligence

      BSEO 2525 Competitive Intelligence

      Course Description

      Competitive intelligence is a process, a product, and, most importantly, a philosophy. An effective competitive intelligence program (CIP) is one of the foundations on which strategies and tactics are built, assessed, and modified. A CIP can be defined as a formalized, yet continuously evolving process by which a management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage. This course focuses on how to design a CIP and produce actionable intelligence based on my Intelligence Driven Strategy framework. The methods of intelligence collection, analysis, dissemination, and counterintelligence are framed within a global context. The course is particularly relevant for students interested in the areas of strategic planning, marketing, MIS, international business, and finance, although everyone is welcome. Prerequisites: none.

    • BSEO 2531 Entrepreneurship and New Venture Initiation

      3 CREDITS

      BSEO 2531 Entrepreneurship and New Venture Initiation

      Course Description

      This course describes the entrepreneurial process, from developing a framework for analyzing prospective new ventures to examining typical problems encountered in the early life of new ventures, as well as exploring some potential areas for future entrepreneurial activity. Prerequisite: BACC 2401—Financial Accounting; BMKT 2409—Marketing Management; and BFIN 2409—Financial Management I.

      3 Credits

    • BOAH 2532 Negotiations, Teamwork and Change 1

      1.5 CREDITS

      BOAH 2532 Negotiations, Teamwork and Change 1

      Course Description

      This course will introduce you to effective techniques for negotiating and collaborative decision making in dyads, as well as in groups. It will further cover the methods for negotiating, facilitating, and leading change in organizational contexts. This is an experiential course and you will be involved directly in negotiating, leveraging team dynamics, and facilitating change in a range of contexts. These experiences will involve a host of tangible and not-so-tangible outcomes, ranging from monetary terms and conditions to matters of goodwill, trust, and information-sharing. Because this is an experiential course involving collaborative exercises, class attendance is critical and students must commit to attend all parts of the course to obtain course credit. Please note: enrollment is limited. Prerequisites: BOAH 2409 Organizational Behavior

    CLOSE

    Term 2

    18

    Credits

    Program refinement based on goals and concentration.

    Sample Courses

    • BSEO 2401 Business Ethics and Social Performance

      1.5 CREDITS

      BSEO 2401 Business Ethics and Social Performance

      Course Description

      This course examines concepts, issues, and tools related to the management of ethics and social responsibility in business. Students learn how to recognize and respond to ethical problems, to understand their personal responsibilities as business managers, to evaluate various ethical frameworks, to apply a process of moral decision making to ethical problems, to grasp relationships between ethical behavior and organizational structure and processes, and to manage the ethical and social problems and opportunities arising from organizational, institutional, societal, and global dimensions of the business environment. Prerequisites: none.

    • BMKT 2409 Marketing Management

      1.5 CREDITS

      BMKT 2409 Marketing Management

      Course Description

      This course examines the role of marketing in creating value for the firm. It helps students answer the central question of marketing strategy - what value to provide and to whom - using the tools of segmentation, targeting, and positioning (STP) of brands. The course shows how central aspects of marketing mix programs - product, place, pricing, and promotion - all follow from an effective STP program, and how marketing support functions such as marketing research, advertising, and new product development can support effective marketing decisions. Emerging trends in digital marketing, competition and globalization are examined. The course emphasizes experience-based learning to develop the necessary marketing knowledge and skills among students. Prerequisites: None.

    • BMIS 2409 Information Systems

      1.5 CREDITS

      BMIS 2409 Information Systems

      Course Description

      How does information technology enable the business? How does it provide business value? This course provides an overview of information technology and its application in a business. By simultaneously examining business cases and the capabilities of relevant technologies, students will develop an understanding of how information technology supports and enables business strategies, innovation, and improved business capabilities and processes. Prerequisites: None.


    Recommended Electives

    • BMKT 2509 Marketing Planning and Strategy

      BMKT 2509 Marketing Planning and Strategy

      Course Description

      This course is designed to be a capstone experience in marketing analysis, decision making, and planning. The course uses a marketing strategy simulation game to illustrate key aspects of marketing strategy formulation and the construction and design of marketing plan. Course objectives include: Applying marketing principles and concepts learned in Introduction to Marketing Management, i.e.: Design marketing strategies based on SWOT analyses, Develop marketing programs for managing the 4Ps that reflect those strategic decisions, Learn to adjust those strategies and programs based on changes in the competitive and macro environments and on performance. Developing and practicing skills in marketing analysis and decision making, integrating information on financial performance. Specifically, purchase packaged market research studies; design new products and reformulate existing products using R&D; forecast demand; manage inventory levels; develop proforma marketing budgets; and manage marketing decision variables. Developing comprehensive marketing plans. These plans will be focused and based on sound analysis of past performance and future opportunities. Developing skills in running business meetings, making persuasive arguments, and thinking on your feet. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2513 Consumer Behavior 1

      1.5 CREDITS

      BMKT 2513 Consumer Behavior 1

      Course Description

      Analyze how targeted consumer needs, wants, and desires change as marketplace marketing variables are adjusted according to cultural and structural lifestyle constraints. Evaluate cultural and lifestyle influences on consumer behavior, and design targeted messages to create awareness, interest, and guided action. Examine motivation, personality and emotion and how these factors directly influence consumer behavior. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2514 Consumer Behavior 2

      1.5 CREDITS

      BMKT 2514 Consumer Behavior 2

      Course Description

      Understanding our consumers—or ourselves, as consumers—is no easy task. Perhaps its difficulty is best reflected in the number of new product introductions that fail each year. This course is intended to introduce graduate students to critical theoretical ideas and techniques of investigations into consumer behavior phenomena. Basic methodologies for research in consumer behavior are developed and applied. The emphasis will be on developing applications of behavioral concepts and methods for marketing actions. Topics and objectives: Evaluate the consumer decision process to determine how problems are identified, evaluated and products/services selected to resolve the problem state. Analyze post purchase processes, consumer satisfaction and metrics to evaluate customer loyalty. Evaluate business to business buying behavior and segment these organizational behaviors into actionable groups with appropriate performance metrics. Prerequisites: BMKT 2513 Consumer Behavior 1.

    • BMKT 2515 Marketing and Social Media Strategy

      3 CREDITS

      BMKT 2515 Marketing and Social Media Strategy

      Course Description

      This course covers new and non-traditional marketing communications in the age of digital marketing and social media. Through a series of lectures, case discussions, team workshops, projects, and guest lectures, students will learn about this new and exciting area of marketing and how companies and brands can leverage social media platforms and the social interactions that occur between consumers (e.g., word-of-mouth) to help them achieve their marketing and business goals. Topics covered include consumer-to consumer interactions, social networks, marketing on digital social media platforms (e.g., Facebook,), viral marketing, social CRM, integrated campaigns featuring advertising and social media, and new marketing opportunities with emerging technologies. This course is offered by Professor Andrew Stephen, a globally recognized expert on social media marketing who has worked with companies such as American express, Dynamic Logic, Hermes, Google, Publicis, Sanofi, and WPP, advises several digital media start-ups, and has talked about social media marketing in BusinessWeek, the New York Times, and the Wall Street Journal. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2522 Sales Management

      1.5 CREDITS

      BMKT 2522 Sales Management

      Course Description

      The management of today's sales force requires a unique application of management principles. Typical situations confronting the sales manager involving hiring, training, directing, motivating, and analyzing the sales force will be reviewed through real-world case studies and classroom involvement. This course is somewhat unique in that it stresses hiring characteristics that should be sought by the sales manager and various recruiting techniques that have proven effective. The student can use this information to effectively search for positions in the future as well as be effective in their own hiring efforts in future management positions. The entire course will provide assistance to the student in sales positions following graduation and will form the basis for sales management decisions in future years. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2526 Product Development and Management

      3 CREDITS

      BMKT 2526 Product Development and Management

      Course Description

      This course aims to develop marketing decision-making skills related to the development and management of products and services by providing relevant tools and methods of analysis for product/service-related marketing decisions and applying these tools and methods to make strategic and tactical marketing decisions in real and simulated business situations. The course takes a decision-oriented perspective in presenting relevant concepts and tools, demonstrating their application to managerial analysis and decision making and providing participants "hands-on" experience in applying these skills in business situations. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2528 Advertising

      1.5 CREDITS

      BMKT 2528 Advertising

      Course Description

      Advertising is a critical tool for both consumer and business marketing programs. The approach to this course is pragmatic and participative with an emphasis on critical thinking in developing and evaluating advertising and promotion campaigns. This course emphasizes both theoretical underpinnings of advertising as well as real work application of theory. Topics covered include: managing outside resources (ad agencies), media planning and buying, advertising budgeting, role of research, impact of consumer behavior theories, measuring the effect of advertising, and advertising messages. 

    • BMKT 2530 Services Mktg: strategies/tactics

      BMKT 2530 Services Mktg: strategies/tactics

    • BMKT 2531 Marketing Research

      3 CREDITS

      BMKT 2531 Marketing Research

      Course Description

      This course is designed to give you the ability to critically evaluate and use the results of a research study for the purpose of strategic and marketing decision making. Students will not only learn the different types of marketing research methods (focus group, survey research, experimentation) but also the analytical tools necessary to draw actionable conclusions. The use of statistical tools such as regression analysis in marketing research techniques such as conjoint analysis, sales estimation, and attribute-importance elicitation will be emphasized through cases, projects, and class discussions. However, this is not a course in statistics, though it will build on the knowledge you acquire in the introductory statistics course. The course will develop your ability to gain actionable insights from the analysis and to present those insights as actionable recommendations orally as well as in writing. Prerequisites: BMKT 2409 Marketing Management (may be taken as co-requisite) and BQOM 2401 Statistical Analysis.

      3 Credits

    • BMKT 2533 Business-to-Business Marketing

      1.5 CREDITS

      BMKT 2533 Business-to-Business Marketing

      Course Description

      Most MBA graduates will join organizations that market their products and/or services to other businesses, institutions, or government agencies. Such marketing is referred to as business-to-business (B2B) marketing. In this class we will look at those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. Marketing of products and services will be covered, with an emphasis on the value concept and business processes. Students should learn critical analytical and problem-solving abilities with respect to business market management. Classes will be conducted in an interactive format with heavy reliance on student interaction, management case analysis, and group presentations with potential guest speakers. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2544 Shopper Analytics

      3 CREDITS

      BMKT 2544 Shopper Analytics

      Course Description

      This course focuses on leveraging data via analytics and technology via mobile marketing (e.g., shopping apps) to understand consumers’ “path to purchase” and convert shopper insights into in-store marketing strategies. Sitting at the intersection of brand management, sales, and marketing research, shopper marketing is becoming a key business function at retailers and CPG firms. In this course, students learn the various aspects of shopper marketing via hands-on experience with analytical tools and software (e.g., Nielsen panel data and geodemographics tools). The course uses a combination of lecture, guest lectures by leading local firms (e.g., Heinz, Giant Eagle), and experience-based learning to equip students for careers in shopper marketing, digital marketing, retail consulting, and retailing. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2551 Digital and Social Media Analytics

      1.5 CREDITS

      BMKT 2551 Digital and Social Media Analytics

      Course Description

      This course presents a data-driven approach to strategic and tactical marketing decision making in the context of digital and social media. Covering the three main media types of paid, owned, and owned media, students will learn about frameworks and methods that allow them to take data from sources such as Google, Facebook, and Twitter to be able to generate valuable and actionable managerial insights. The focus is on learning how to use digital and social media activity data to make better decisions, not on statistical methodologies (however, familiarity with Excel is needed). The course will involve a combination of lectures, guest speakers, and hands-on workshops. This course is part of the digital marketing certificate and complements the "marketing and social media strategy" course. Prerequisite or co-requisite: BMKT 2409 Marketing Management and BMKT 2515 Marketing & Social Media Strategy.

    • BMKT 2569 Brand Management

      1.5 CREDITS

      BMKT 2569 Brand Management

      Course Description

      This is a new course that explores the role played by brands in influencing consumers' choices, and investigates how to more effectively manage such brands. Course objectives include: Understanding the relationship that exists between consumers' brands. Assessing the value of a brand. Developing and practicing skills that relate to brand building, maintenance, repositioning, and retrenchment. Determining an appropriate brand strategy critically depends on an objective assessment of the brand's strengths and weaknesses as well as a clear understanding of key competitors' offerings. Examining the roles played by logos, packaging, and Web sites, as well as more traditional forms of marketing communication in influencing consumers' attitudes and choices. Evaluating the appropriate roles to be played by individual brands in a company's portfolio of brands. The course uses a variety of tools including lectures, cases, simulations, in-class exercises, hands-on exercises, industry visitors, and individual projects. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2033 International Marketing

      BMKT 2033 International Marketing

      Course Description

      This course introduces the student to a systematic treatment of marketing on a global scale. In addition to examining the problems of performing various market functions in other countries, emphasis will be given to analyzing and evaluating culture and how it may impact the ability of a firm to market its products and services. The course uses a combination of lectures, case analysis discussion, current events, and guest speakers to convey key aspects of marketing in a global economy. Course objectives: Diagnose the cultural context in which marketing strategies are executed. Evaluate how client needs, wants and desires change as marketplace marketing variables also vary according to cultural and structural constraints. Evaluate secondary data sources in markets outside the United States, and design effective primary data gathering efforts. Analyze the actions of global actors and players and their influence over marketing plan execution; this includes political, legal and infrastructure constraints and limitations. Research the complex relationships that exist between global players which often include co-creation of products, services and intellectual property while also acting as customers and suppliers to each other across business units. Apply this understanding to the management and execution of a marketing plan given the context of a broader relationship between the firm and a targeted global entity. Establish the link between recent economic political and social news from around the globe to the conduct of business and the general business climate. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BQOM 2578 Data Mining

      3 CREDITS

      BQOM 2578 Data Mining

      Course Description

      Data mining is the process of extracting useful information and knowledge from a set of data. Mining is typically done on data sets too large to be analyzed by hand, but the same techniques are applicable to small, complex data. This course is an introduction to the most popular methods used in managerial data mining, and provides you with experience in using commercial software to explore real data sets. Models considered include those from statistics, machine learning, and artificial intelligence, such as discriminate analysis, logistic regression, clustering, neural nets, tree/rule induction, and association rule modeling. This course is methods oriented, as opposed to being methodology oriented, so you'll learn about when and how to use techniques and how to interpret their output rather than the details about how those techniques work. A laptop computer is required. Prerequisites: BQOM 2401 Statistical Analysis.

      3 Credits

    • BMIS 2678 Electronic Commerce

      3 CREDITS

      BMIS 2678 Electronic Commerce

      Course Description

      E-Commerce is totally mainstream, and there are now important aspects of this electronic 21st century business environment that differ markedly from the prior century. Business models are often quite different from the e-commerce models of the 20th century dot-com boom. The technologies that enable e-commerce have become enormously complex. The sophistication, complexity and diversity of business models that enable businesses to leverage e-commerce have advanced as much -- if not more -- than the technologies that support them. Electronic commerce is at the forefront of modern operations, marketing and strategy while accounting for billions of dollars in transactions. Competition and cooperation between firms of all sizes have been changed forever. There are new media outlets like iTunes and YouTube, huge online communities like Facebook and LinkedIn, and collaboration capabilities like Wikis and Blogs. All of these are also going mobile. They are reshaping industries and creating new opportunities. This course is designed to familiarize students with the most important aspects of electronic commerce and how the business world is changing as a result. Topics to be covered include: 21st century business models, strategic drivers of e-commerce success, sources of competitive advantage, and current and emerging technologies. Prerequisites: None.

      3 Credits

    • BSEO 2511 Management of Strategic Alliances 1

      BSEO 2511 Management of Strategic Alliances 1

      Course Description

      Strategic alliances and cooperative relationships between two or more firms is rapidly becoming a common feature of a firm's competitive environment. The purpose of this course, therefore, is to examine the nature of both domestic and international alliances, the reasons behind their formation, and the issues related to their management. The topics covered in the course include conceptual frameworks, the nature of the contract, management and performance of the alliance, transfer of technology and information, and organizational learning. Although a variety of strategic alliances will be discussed, particular emphasis is placed on joint ventures. Prerequisites: none.

    • BSEO 2525 Competitive Intelligence

      BSEO 2525 Competitive Intelligence

      Course Description

      Competitive intelligence is a process, a product, and, most importantly, a philosophy. An effective competitive intelligence program (CIP) is one of the foundations on which strategies and tactics are built, assessed, and modified. A CIP can be defined as a formalized, yet continuously evolving process by which a management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage. This course focuses on how to design a CIP and produce actionable intelligence based on my Intelligence Driven Strategy framework. The methods of intelligence collection, analysis, dissemination, and counterintelligence are framed within a global context. The course is particularly relevant for students interested in the areas of strategic planning, marketing, MIS, international business, and finance, although everyone is welcome. Prerequisites: none.

    • BSEO 2531 Entrepreneurship and New Venture Initiation

      3 CREDITS

      BSEO 2531 Entrepreneurship and New Venture Initiation

      Course Description

      This course describes the entrepreneurial process, from developing a framework for analyzing prospective new ventures to examining typical problems encountered in the early life of new ventures, as well as exploring some potential areas for future entrepreneurial activity. Prerequisite: BACC 2401—Financial Accounting; BMKT 2409—Marketing Management; and BFIN 2409—Financial Management I.

      3 Credits

    • BOAH 2532 Negotiations, Teamwork and Change 1

      1.5 CREDITS

      BOAH 2532 Negotiations, Teamwork and Change 1

      Course Description

      This course will introduce you to effective techniques for negotiating and collaborative decision making in dyads, as well as in groups. It will further cover the methods for negotiating, facilitating, and leading change in organizational contexts. This is an experiential course and you will be involved directly in negotiating, leveraging team dynamics, and facilitating change in a range of contexts. These experiences will involve a host of tangible and not-so-tangible outcomes, ranging from monetary terms and conditions to matters of goodwill, trust, and information-sharing. Because this is an experiential course involving collaborative exercises, class attendance is critical and students must commit to attend all parts of the course to obtain course credit. Please note: enrollment is limited. Prerequisites: BOAH 2409 Organizational Behavior

    CLOSE

    Term 3

    18

    Credits

    Leadership development and articulation of personal brand and mastery in all facets of business operations.

    Sample Courses

    • BSPP 2409 Strategic Management

      1.5 CREDITS

      BSPP 2409 Strategic Management

      Course Description

      This course covers theory, conceptual frameworks, and tools used to formulate strategies for commercializing new technologies. The analytical frameworks cover elements of commercialization strategy that are equally critical to start-ups and to corporate technology ventures. In addition, we discuss some of the key challenges that differ for start-ups versus established firms. The primary deliverable in the course is a professional quality project which evaluates the commercialization alternatives for an early stage technology. Your project team will be paired with a University inventor, a local start-up, or a corporation that has an early stage technology in need of a commercialization plan. The focus of your commercialization plan will be to identify a viable market for the technology, recommend financing options, and develop a business model to achieve the inventor’s objectives. We engage experts in intellectual property, market assessment, and financing new investments throughout the course. Prerequisites: BACC 2401 (Accounting), BMKT 2409 (Marketing), BECN 2401 (Economics), BOAH 2409 (Organizational Behavior), BFIN 2409 (Financial Management).

    • BIND 2444 Management Simulation Capstone

      3 CREDITS

      BIND 2444 Management Simulation Capstone

      Course Description

      The Management Game is an applied strategic management and general management exercise where teams of students operate computer simulated companies for 3 years acting as the executive committee of a multi-national manufacturing company. Groups of students compete against each other as they try to add value to their companies. The class teaches competitive dynamics group management skills, cross-functional management, and presentation skills. The class is placed near the end of the curriculum and is intended to provide an illustration of how to apply the tools acquired in other classes in a complex international business environment. A main focus of the learning is the unstructured nature of the problem. We want to train managers to solve open-ended problems with talented people in creative ways. External boards of directors may be utilized during the class for feedback and to assess student progress. Each team is asked to engage in externally focused exercises. Some examples of these exercises include negotiating a labor agreement with real union representatives and presenting their marketing plans to practicing marketing executives. The external feedback and evaluation structure of the course makes the exercise sharply realistic. The highly unstructured nature of the class makes it invaluable for students preparing to enter the job market as leaders instead of followers. Please note: enrollment is limited. Prerequisites include the following: (1) Completion of 18 or more total credits; (2) Completion of BACC 2401 Financial Accounting, BQOM 2401 Statistical Analysis; BFIN 2409 Financial Management 1; and BMKT 2409 Marketing Management; and (3) Completion of BSPP 2409 Strategic Management is strongly encouraged but not required.

      3 Credits

    • BQOM 2421 Decision Technologies in Manufacturing and Operations Management

      1.5 CREDITS

      BQOM 2421 Decision Technologies in Manufacturing and Operations Management

      Course Description

      This course provides a foundation in the use of decision technologies for solving complex management problems in a variety of functional areas. Over the past decade, the use of computers and the availability of spread sheet-based software have changed the way businesses analyze and evaluate decision alternatives. This course is a combination of management-science/operations research (MS/OR) and operations management (OM) techniques. The objective of this course is to introduce two major MS/OR methodologies, namely, Linear Programming and Simulation, with emphasis on applications. Other topics covered include: Network models including CPM/PERT, Inventory Models, Queueing Systems and Decision Analysis using decision trees. Prerequisites: BQOM 2401 Statistical Analysis


    Recommended Electives

    • BMKT 2509 Marketing Planning and Strategy

      BMKT 2509 Marketing Planning and Strategy

      Course Description

      This course is designed to be a capstone experience in marketing analysis, decision making, and planning. The course uses a marketing strategy simulation game to illustrate key aspects of marketing strategy formulation and the construction and design of marketing plan. Course objectives include: Applying marketing principles and concepts learned in Introduction to Marketing Management, i.e.: Design marketing strategies based on SWOT analyses, Develop marketing programs for managing the 4Ps that reflect those strategic decisions, Learn to adjust those strategies and programs based on changes in the competitive and macro environments and on performance. Developing and practicing skills in marketing analysis and decision making, integrating information on financial performance. Specifically, purchase packaged market research studies; design new products and reformulate existing products using R&D; forecast demand; manage inventory levels; develop proforma marketing budgets; and manage marketing decision variables. Developing comprehensive marketing plans. These plans will be focused and based on sound analysis of past performance and future opportunities. Developing skills in running business meetings, making persuasive arguments, and thinking on your feet. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2513 Consumer Behavior 1

      1.5 CREDITS

      BMKT 2513 Consumer Behavior 1

      Course Description

      Analyze how targeted consumer needs, wants, and desires change as marketplace marketing variables are adjusted according to cultural and structural lifestyle constraints. Evaluate cultural and lifestyle influences on consumer behavior, and design targeted messages to create awareness, interest, and guided action. Examine motivation, personality and emotion and how these factors directly influence consumer behavior. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2514 Consumer Behavior 2

      1.5 CREDITS

      BMKT 2514 Consumer Behavior 2

      Course Description

      Understanding our consumers—or ourselves, as consumers—is no easy task. Perhaps its difficulty is best reflected in the number of new product introductions that fail each year. This course is intended to introduce graduate students to critical theoretical ideas and techniques of investigations into consumer behavior phenomena. Basic methodologies for research in consumer behavior are developed and applied. The emphasis will be on developing applications of behavioral concepts and methods for marketing actions. Topics and objectives: Evaluate the consumer decision process to determine how problems are identified, evaluated and products/services selected to resolve the problem state. Analyze post purchase processes, consumer satisfaction and metrics to evaluate customer loyalty. Evaluate business to business buying behavior and segment these organizational behaviors into actionable groups with appropriate performance metrics. Prerequisites: BMKT 2513 Consumer Behavior 1.

    • BMKT 2515 Marketing and Social Media Strategy

      3 CREDITS

      BMKT 2515 Marketing and Social Media Strategy

      Course Description

      This course covers new and non-traditional marketing communications in the age of digital marketing and social media. Through a series of lectures, case discussions, team workshops, projects, and guest lectures, students will learn about this new and exciting area of marketing and how companies and brands can leverage social media platforms and the social interactions that occur between consumers (e.g., word-of-mouth) to help them achieve their marketing and business goals. Topics covered include consumer-to consumer interactions, social networks, marketing on digital social media platforms (e.g., Facebook,), viral marketing, social CRM, integrated campaigns featuring advertising and social media, and new marketing opportunities with emerging technologies. This course is offered by Professor Andrew Stephen, a globally recognized expert on social media marketing who has worked with companies such as American express, Dynamic Logic, Hermes, Google, Publicis, Sanofi, and WPP, advises several digital media start-ups, and has talked about social media marketing in BusinessWeek, the New York Times, and the Wall Street Journal. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2522 Sales Management

      1.5 CREDITS

      BMKT 2522 Sales Management

      Course Description

      The management of today's sales force requires a unique application of management principles. Typical situations confronting the sales manager involving hiring, training, directing, motivating, and analyzing the sales force will be reviewed through real-world case studies and classroom involvement. This course is somewhat unique in that it stresses hiring characteristics that should be sought by the sales manager and various recruiting techniques that have proven effective. The student can use this information to effectively search for positions in the future as well as be effective in their own hiring efforts in future management positions. The entire course will provide assistance to the student in sales positions following graduation and will form the basis for sales management decisions in future years. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2526 Product Development and Management

      3 CREDITS

      BMKT 2526 Product Development and Management

      Course Description

      This course aims to develop marketing decision-making skills related to the development and management of products and services by providing relevant tools and methods of analysis for product/service-related marketing decisions and applying these tools and methods to make strategic and tactical marketing decisions in real and simulated business situations. The course takes a decision-oriented perspective in presenting relevant concepts and tools, demonstrating their application to managerial analysis and decision making and providing participants "hands-on" experience in applying these skills in business situations. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2528 Advertising

      1.5 CREDITS

      BMKT 2528 Advertising

      Course Description

      Advertising is a critical tool for both consumer and business marketing programs. The approach to this course is pragmatic and participative with an emphasis on critical thinking in developing and evaluating advertising and promotion campaigns. This course emphasizes both theoretical underpinnings of advertising as well as real work application of theory. Topics covered include: managing outside resources (ad agencies), media planning and buying, advertising budgeting, role of research, impact of consumer behavior theories, measuring the effect of advertising, and advertising messages. 

    • BMKT 2530 Services Mktg: strategies/tactics

      BMKT 2530 Services Mktg: strategies/tactics

    • BMKT 2531 Marketing Research

      3 CREDITS

      BMKT 2531 Marketing Research

      Course Description

      This course is designed to give you the ability to critically evaluate and use the results of a research study for the purpose of strategic and marketing decision making. Students will not only learn the different types of marketing research methods (focus group, survey research, experimentation) but also the analytical tools necessary to draw actionable conclusions. The use of statistical tools such as regression analysis in marketing research techniques such as conjoint analysis, sales estimation, and attribute-importance elicitation will be emphasized through cases, projects, and class discussions. However, this is not a course in statistics, though it will build on the knowledge you acquire in the introductory statistics course. The course will develop your ability to gain actionable insights from the analysis and to present those insights as actionable recommendations orally as well as in writing. Prerequisites: BMKT 2409 Marketing Management (may be taken as co-requisite) and BQOM 2401 Statistical Analysis.

      3 Credits

    • BMKT 2533 Business-to-Business Marketing

      1.5 CREDITS

      BMKT 2533 Business-to-Business Marketing

      Course Description

      Most MBA graduates will join organizations that market their products and/or services to other businesses, institutions, or government agencies. Such marketing is referred to as business-to-business (B2B) marketing. In this class we will look at those management activities that enable a supplier firm to understand, create, and deliver value to other businesses, governments, and/or institutional customers. Marketing of products and services will be covered, with an emphasis on the value concept and business processes. Students should learn critical analytical and problem-solving abilities with respect to business market management. Classes will be conducted in an interactive format with heavy reliance on student interaction, management case analysis, and group presentations with potential guest speakers. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2544 Shopper Analytics

      3 CREDITS

      BMKT 2544 Shopper Analytics

      Course Description

      This course focuses on leveraging data via analytics and technology via mobile marketing (e.g., shopping apps) to understand consumers’ “path to purchase” and convert shopper insights into in-store marketing strategies. Sitting at the intersection of brand management, sales, and marketing research, shopper marketing is becoming a key business function at retailers and CPG firms. In this course, students learn the various aspects of shopper marketing via hands-on experience with analytical tools and software (e.g., Nielsen panel data and geodemographics tools). The course uses a combination of lecture, guest lectures by leading local firms (e.g., Heinz, Giant Eagle), and experience-based learning to equip students for careers in shopper marketing, digital marketing, retail consulting, and retailing. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

      3 Credits

    • BMKT 2551 Digital and Social Media Analytics

      1.5 CREDITS

      BMKT 2551 Digital and Social Media Analytics

      Course Description

      This course presents a data-driven approach to strategic and tactical marketing decision making in the context of digital and social media. Covering the three main media types of paid, owned, and owned media, students will learn about frameworks and methods that allow them to take data from sources such as Google, Facebook, and Twitter to be able to generate valuable and actionable managerial insights. The focus is on learning how to use digital and social media activity data to make better decisions, not on statistical methodologies (however, familiarity with Excel is needed). The course will involve a combination of lectures, guest speakers, and hands-on workshops. This course is part of the digital marketing certificate and complements the "marketing and social media strategy" course. Prerequisite or co-requisite: BMKT 2409 Marketing Management and BMKT 2515 Marketing & Social Media Strategy.

    • BMKT 2569 Brand Management

      1.5 CREDITS

      BMKT 2569 Brand Management

      Course Description

      This is a new course that explores the role played by brands in influencing consumers' choices, and investigates how to more effectively manage such brands. Course objectives include: Understanding the relationship that exists between consumers' brands. Assessing the value of a brand. Developing and practicing skills that relate to brand building, maintenance, repositioning, and retrenchment. Determining an appropriate brand strategy critically depends on an objective assessment of the brand's strengths and weaknesses as well as a clear understanding of key competitors' offerings. Examining the roles played by logos, packaging, and Web sites, as well as more traditional forms of marketing communication in influencing consumers' attitudes and choices. Evaluating the appropriate roles to be played by individual brands in a company's portfolio of brands. The course uses a variety of tools including lectures, cases, simulations, in-class exercises, hands-on exercises, industry visitors, and individual projects. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BMKT 2033 International Marketing

      BMKT 2033 International Marketing

      Course Description

      This course introduces the student to a systematic treatment of marketing on a global scale. In addition to examining the problems of performing various market functions in other countries, emphasis will be given to analyzing and evaluating culture and how it may impact the ability of a firm to market its products and services. The course uses a combination of lectures, case analysis discussion, current events, and guest speakers to convey key aspects of marketing in a global economy. Course objectives: Diagnose the cultural context in which marketing strategies are executed. Evaluate how client needs, wants and desires change as marketplace marketing variables also vary according to cultural and structural constraints. Evaluate secondary data sources in markets outside the United States, and design effective primary data gathering efforts. Analyze the actions of global actors and players and their influence over marketing plan execution; this includes political, legal and infrastructure constraints and limitations. Research the complex relationships that exist between global players which often include co-creation of products, services and intellectual property while also acting as customers and suppliers to each other across business units. Apply this understanding to the management and execution of a marketing plan given the context of a broader relationship between the firm and a targeted global entity. Establish the link between recent economic political and social news from around the globe to the conduct of business and the general business climate. Prerequisite or co-requisite: BMKT 2409 Marketing Management.

    • BQOM 2578 Data Mining

      3 CREDITS

      BQOM 2578 Data Mining

      Course Description

      Data mining is the process of extracting useful information and knowledge from a set of data. Mining is typically done on data sets too large to be analyzed by hand, but the same techniques are applicable to small, complex data. This course is an introduction to the most popular methods used in managerial data mining, and provides you with experience in using commercial software to explore real data sets. Models considered include those from statistics, machine learning, and artificial intelligence, such as discriminate analysis, logistic regression, clustering, neural nets, tree/rule induction, and association rule modeling. This course is methods oriented, as opposed to being methodology oriented, so you'll learn about when and how to use techniques and how to interpret their output rather than the details about how those techniques work. A laptop computer is required. Prerequisites: BQOM 2401 Statistical Analysis.

      3 Credits

    • BMIS 2678 Electronic Commerce

      3 CREDITS

      BMIS 2678 Electronic Commerce

      Course Description

      E-Commerce is totally mainstream, and there are now important aspects of this electronic 21st century business environment that differ markedly from the prior century. Business models are often quite different from the e-commerce models of the 20th century dot-com boom. The technologies that enable e-commerce have become enormously complex. The sophistication, complexity and diversity of business models that enable businesses to leverage e-commerce have advanced as much -- if not more -- than the technologies that support them. Electronic commerce is at the forefront of modern operations, marketing and strategy while accounting for billions of dollars in transactions. Competition and cooperation between firms of all sizes have been changed forever. There are new media outlets like iTunes and YouTube, huge online communities like Facebook and LinkedIn, and collaboration capabilities like Wikis and Blogs. All of these are also going mobile. They are reshaping industries and creating new opportunities. This course is designed to familiarize students with the most important aspects of electronic commerce and how the business world is changing as a result. Topics to be covered include: 21st century business models, strategic drivers of e-commerce success, sources of competitive advantage, and current and emerging technologies. Prerequisites: None.

      3 Credits

    • BSEO 2511 Management of Strategic Alliances 1

      BSEO 2511 Management of Strategic Alliances 1

      Course Description

      Strategic alliances and cooperative relationships between two or more firms is rapidly becoming a common feature of a firm's competitive environment. The purpose of this course, therefore, is to examine the nature of both domestic and international alliances, the reasons behind their formation, and the issues related to their management. The topics covered in the course include conceptual frameworks, the nature of the contract, management and performance of the alliance, transfer of technology and information, and organizational learning. Although a variety of strategic alliances will be discussed, particular emphasis is placed on joint ventures. Prerequisites: none.

    • BSEO 2525 Competitive Intelligence

      BSEO 2525 Competitive Intelligence

      Course Description

      Competitive intelligence is a process, a product, and, most importantly, a philosophy. An effective competitive intelligence program (CIP) is one of the foundations on which strategies and tactics are built, assessed, and modified. A CIP can be defined as a formalized, yet continuously evolving process by which a management team assesses the evolution of its industry and the capabilities and behavior of its current and potential competitors to assist in maintaining or developing a competitive advantage. This course focuses on how to design a CIP and produce actionable intelligence based on my Intelligence Driven Strategy framework. The methods of intelligence collection, analysis, dissemination, and counterintelligence are framed within a global context. The course is particularly relevant for students interested in the areas of strategic planning, marketing, MIS, international business, and finance, although everyone is welcome. Prerequisites: none.

    • BSEO 2531 Entrepreneurship and New Venture Initiation

      3 CREDITS

      BSEO 2531 Entrepreneurship and New Venture Initiation

      Course Description

      This course describes the entrepreneurial process, from developing a framework for analyzing prospective new ventures to examining typical problems encountered in the early life of new ventures, as well as exploring some potential areas for future entrepreneurial activity. Prerequisite: BACC 2401—Financial Accounting; BMKT 2409—Marketing Management; and BFIN 2409—Financial Management I.

      3 Credits

    • BOAH 2532 Negotiations, Teamwork and Change 1

      1.5 CREDITS

      BOAH 2532 Negotiations, Teamwork and Change 1

      Course Description

      This course will introduce you to effective techniques for negotiating and collaborative decision making in dyads, as well as in groups. It will further cover the methods for negotiating, facilitating, and leading change in organizational contexts. This is an experiential course and you will be involved directly in negotiating, leveraging team dynamics, and facilitating change in a range of contexts. These experiences will involve a host of tangible and not-so-tangible outcomes, ranging from monetary terms and conditions to matters of goodwill, trust, and information-sharing. Because this is an experiential course involving collaborative exercises, class attendance is critical and students must commit to attend all parts of the course to obtain course credit. Please note: enrollment is limited. Prerequisites: BOAH 2409 Organizational Behavior

    CLOSE

  • 1

    Academics

  • TAKE THE FIRST STEP

    We are here to offer you support through the admissions process. Below, find all of the information, requirements, and key dates you’ll need to submit your application.

    Before You Apply

    Basic Requirements

    Applicants must meet the following requirements before filling out an online application.

    4 YEAR UNDERGRADUATE OR SIMILAR

    Bachelor's degree from an accredited U.S. university, as determined by the Commission on Recognition of Postsecondary Accreditation, or the non-U.S. equivalent.

     

    GMAT OR GRE TEST RESULTS

     

    Official and satisfactory GMAT (600 or higher) or GRE (high 150s in each section).

     

    TOEFL, IBT OR IELTS TEST RESULTS

     

    TOEFL (100 or higher) or IELTS (7 or higher).

    CLOSE

    The Application

    Getting Started

    The following information and components are necessary to advance in the application process.

    Required Components

    • Online Application

      Create your personal application account where you can start and save your work as needed. You will also submit the following:

    • Application Fee

    • Two Recommendations

    • Essay Responses

    • Current Résumé

    • Transcripts/academic documents

    • Official GMAT or GRE scores

    • Official TOEFL or IELTS scores

    CLOSE

    Interview Process

    Evaluative Interview

    Applicants may be asked to participate in our evaluative process upon initial review by the MBA admissions committee.

    Meeting with the committee

    Interviews are conducted on campus, off campus, or via Skype if is not possible to meet in person. We regret that we cannot conduct telephone interviews.

    Applicants may be asked to participate in our evaluative interview process upon initial review by the MBA admissions committee. A requirement for all Full-Time MBA admitted applicants, evaluative interviews are conducted by a variety of Katz personnel from our local MBA Admissions office in Pittsburgh, Pennsylvania.

     

    Details are provided in the interview invitation.

    CLOSE

    Additional Information

    Need To Know

    Frequently Asked Questions

     

    • Would you please send me an application?
      Katz applicants apply to our programs using our online application. You may edit your application at any time prior to submission by using your designated username and password. If you have any questions, you may contact the MBA Admissions Office at 412-648-1700 or via email at mba@katz.pitt.edu. The application instructions outline required documents applicants are required to submit in order to apply to our business school.
    • When can I start the MBA program?
      The One-Year MBA program begins in early May. The Two-Year MBA and dual degree programs begin in early- to mid- August. The Professional MBA Program has three start dates: August, January, and May.
    • What is the deadline for applying to the MBA Program?
      See key dates in additional information.
    • Have you received my application?
      Applications are processed in the order that they are received. Once you submit your application online, you will receive a confirmation via e-mail.
    • Is there an application fee?
      An application fee of $50.00 is required to be submitted with your application. This can be payable by credit card online or included in the application with a check or money order written to University of Pittsburgh.
    • Have you received the documents that will make my application complete?
      It is incumbent upon the applicant to ensure that the MBA Admissions Office receives all required documents. All application materials should be mailed together in one envelope if possible. We will, however, accept transcripts and recommendations that are mailed directly to us. GMAT/GRE and TOEFL score reports will be mailed directly from the testing services. Applications are processed in the order that they are received. To check on our receipt of your documents please log into your ApplyYourself portal. Within a few days of our receipt of any document, we will update the portal for your reference. If there is a problem, we will email you. Due to the quantity of documents received in our office, we are unable to verify our receipt of individual documents.
    • How will I be notified of the admission decision?
      The MBA Admissions Office will send a notification via email that a decision can be viewed on your ApplyYourself portal. An electronic letter will be available in the portal as well.
    • Can I transfer into your MBA program? Can I transfer credits from other MBA programs?
      You need to go through the normal application process. Following your admission to the program, you may apply to have your credits transferred through the Office of Student Services at 412-648-1666 or mbaadvising@katz.pitt.edu. We will consider transfer credits from MBA programs accredited by The Association to Advance Collegiate Schools of Business (AACSB) International. Any credits you wish to transfer will be subject to review by a Katz faculty member. We will accept up to 17 transfer credits for the Professional MBA program; 17 credits for the one-year full-time program; and 19 credits for the two-year full-time program. We do not generally accept transfer credits into a dual-degree program.
    • Can I transfer from the Professional MBA Program into the Full-Time MBA Program?
      A Professional MBA student must apply for admission to the full-time MBA program. Due to the structure of the full-time program relative to the credits already earned by a Professional MBA student, admission is not always possible. After completing the first term, Professional MBA students must gain the approval of their student advisor in order to increase their credit load to full-time. Students who register for nine credits or more during the fall or spring terms will pay the full-time tuition rate. All students pay a per-credit rate during the summer term.
    • If I am accepted into the MBA program, is it possible to defer admission to a future date?
      For the Full-Time MBA Program:
      For the Full-Time MBA Program we do not defer admissions and request that you reapply for a subsequent year. We will, however, keep your application on file for two years. When you are ready to reapply, please contact the MBA Admissions Office. Your re-application will be assessed in the context of the current application pool.
      For the Professional MBA Program:
      Upon formal approval by the Director of Admissions, deferrals may be granted for a maximum of two start dates beyond the original term of acceptance. Requests for deferrals should be submitted in writing. Applicants who wish to defer admission beyond two start dates will be required to follow the reapplication procedure outlined for the Full-Time MBA Program.
    • What is the class size of the Full-Time MBA Program?
      105-120 new students and approximately 75 second year students are enrolled each year.
    • How do you assess candidates for admission? What are the most important criteria? Is work experience required?

      We assess a candidate by reviewing his or her entire application. Undergraduate performance, GMAT/GRE score, and years of full-time post-undergraduate work experience are the quantitative criteria that we consider. Also important are the qualitative components of the application, including career goals, letters of recommendation, personal essays, management potential, demonstrated examples of leadership, community service, and the evaluative interview.

      Work experience can be an important differentiator for you during the admissions process. Moreover, it is important as you seek post-MBA employment. Although work experience is not an absolute requirement for admission to the two-year MBA and dual degree programs, it helps us distinguish one applicant from another.

      We will consider significant internship experience in addition to full-time and part-time work experience. However, we ask that you clearly identify your work experience as one of these three categories on your résumé.

      Prior work experience, in addition to the transformation process (including both academic and experiential components) undertaken at the Katz School, make an MBA student more desirable in a highly competitive job market. Recruiters look for you to connect your past work experience and MBA skill set to the job for which you are applying.

    • Will you provide a preliminary assessment of my qualifications?
      Because we make admission decisions on the entirety of the application, we cannot provide a preliminary assessment of a candidate's qualifications. Once we receive all the required application materials, your complete application will be submitted to the Admissions Committee for review.
    • What are the requirements for the Full-Time MBA Program?

      Students entering the One-Year MBA Program must meet the following requirements:

      A bachelor's degree from an accredited U.S. university (as determined by the Commission on Recognition of Postsecondary Accreditation) or the non-U.S. equivalent; TOEFL/IELTS score (if applicable). Please refer to TOEFL requirements listed in the Academics and Test Scores section of the FAQ's; Satisfactory GMAT/GRE score or other strong evidence of academic ability in the areas above, to be reviewed by the Admissions Committee; At least two years of relevant work experience

      Students entering the Two-Year MBA and Joint- and Dual-Degree Programs must meet the following criteria:

      A bachelor's degree from an accredited U.S. university (as determined by the Commission on Recognition of Postsecondary Accreditation) or the non-U.S. equivalent; Satisfactory GMAT/GRE score; TOEFL/IELTS score, if applicable. Please refer to TOEFL/IELTS requirements listed in the Academics and Test Scores section of the FAQ's

      Work experience can be an important differentiator for you during the admissions process. Moreover, it is important as you seek post-MBA employment. Although work experience is not an absolute requirement for admission to the two-year and dual degree programs, it helps us distinguish one applicant from another.

      We will consider significant internship experience in addition to full-time and part-time work experience. However, we ask that you clearly identify your work experience as one of these three categories on your résumé.

      Prior work experience, in addition to the transformation process (including both academic and experiential components) undertaken at the Katz School, make an MBA student more desirable in a highly-competitive job market. Recruiters look for you to connect your past work experience and MBA skill set to the job for which you are applying.

    • What are the requirements for the Professional MBA Program?

      Students entering the Professional MBA Program must meet the following requirements:

      A bachelor's degree from an accredited U.S. university (as determined by the Commission on Recognition of Postsecondary Accreditation) or the non-U.S. equivalent; Satisfactory GMAT/GRE score; TOEFL/IELTS score, if applicable. Please refer to TOEFL/IELTS requirements listed in the Academics and Test Scores section of the FAQ's; Evidence of work experience and demonstrated responsibility and leadership

      Solid communication and interpersonal skills—evaluated through written essays and recommendations—are also highly desirable qualities in a Professional MBA student. After initial review of the application, the admissions committee may invite select applicants to conduct a formal evaluative interview.

      Please note: There are visa restrictions for international applicants who are interested in the Professional MBA program. Please visit the Office of International Services web site at http://www.ois.pitt.edu/immigration-info-requests/ for more information.

    • Do you require transcripts from all schools I previously attended or just the school from which I graduated? Should I have my transcripts sent directly to you, or should I send them with my other application materials?

      Official Transcripts/Academic Documents from U.S. Institutions: We require current official transcripts from each college or university attended. Please submit documents from all academic work, undergraduate and graduate. You are responsible for obtaining all transcripts, including those from the University of Pittsburgh.

      Official transcripts or credentials are those that bear the original signature of the registrar and the seal of the issuing institution. The envelopes containing your official transcripts must be sealed and signed across the envelope flap by the institution's registrar and arrive in our office unopened.

      Official Transcripts/Academic Documents from non-U.S. Institutions: We require current official transcripts/mark sheets from each university attended. Official documents are defined as original academic records issued by the institution attended that bear the actual-not photocopied-signature of the registrar or appropriate official and the seal/stamp of the issuing institution.

      Please submit documents from all academic work - undergraduate (Bachelor's level) and graduate (Master's level and above). Please do not send secondary educational documents. These documents must be for EACH YEAR of university-level study, must list the course names, and must list the grades received. The official grading scale/system from each university attended must also be submitted.

      You are also required to submit certified copies of your degree certificate(s)/diploma(s) that were issued to you at the convocation.

      If your university issues the academic documents and diploma degree certificate in a language other than English, you must submit a certified copy of the original document in the original language PLUS a certified English translation. Do not submit a translation only. All translations must be complete and literal translations of the original records. We will not accept self-translated academic documents.

      Official transcripts/academic documents should be mailed with all other application materials in one envelope. If necessary, transcripts may be sent directly from your school to the MBA Admissions Office.

      University of Pittsburgh
      Joseph M. Katz Graduate School of Business
      301 Mervis Hall
      Pittsburgh, PA 15260
      Attention: Application Materials

    • Do you need to receive all the materials for my application at the same time?
      In addition to the online portion, please submit all remaining materials (transcripts, etc.) at the same time. If it is not possible to send everything at once, we will hold your application until we receive all the materials necessary to make it complete. Please be advised that our Admissions Committee will not review any application that is missing any required supplemental document.
    • Do you offer Conditional Admission?
      No, we do not offer Conditional Admission.
    • Does my international academic background meet the requirements for the Katz MBA?
      The University of Pittsburgh's Office of Admissions reviews the academic qualifications of all international applicants (or U.S. citizens, permanent residents, or refugees who have studied outside the United States) and determines the comparability of the applicant's academic qualifications to those of a bachelor's degree earned at a U.S. regionally-accredited institution. Because we make admission decisions on the entirety of the application, we cannot provide a preliminary assessment of a candidate's qualifications. Once we receive all the required application materials, your complete application will be submitted to the Admissions Committee for review.
    • Can I waive the GMAT or GRE?
      All applicants to the full- and Professional MBA programs are required to take the GMAT ore GRE - the exams cannot be waived. To ensure delivery of your official GMAT score to Katz, make sure you use the correct Pearson Vue school code: DPZ-M5-46 for the Full-Time MBA Program and DPZ-M5-66 for the Professional MBA Program. For the GRE exam, please use code 6947 for the Full-Time MBA Program and 6956 for the Professional MBA Program. Please be advised that it is required that all sections of the GMAT and GRE exams be completed, including the Analytical Writing sections.
    • What is the cut-off score for the GMAT/GRE?
      For the Full-Time One-Year MBA Program, a minimum GMAT score of 600 is required. However, at the discretion of the Admissions Committee, evidence of strong academic ability may compensate for a score slightly below the minimum requirement. For the Full-Time Two-Year MBA Programs, Full-Time Dual Degree Programs, and Professional MBA Program, the Admission Committee does not employ the use of a cut-off score. Please note that GMAT and GRE scores are valid for five years.
    • Do I have to take the TOEFL or IELTS?
      We require the TOEFL (Test of English as a Foreign Language) or IELTS (International English Language Testing System) or IELTS (International English Language Testing System) for all applicants whose citizenship is in a country where the only official language is not English, even if English has been the medium of instruction. In cases where the applicant has earned an undergraduate or another graduate degree in the United States, the tests may be waived at the discretion of the Admissions Committee. Please be advised that there are several admissions offices within Katz, and MBA Admissions will not receive your TOEFL score unless Institution Code 2927-02 is used. Please DO NOT use Institution Code 2998. For our office to receive your IELTS score, you must contact your testing center and request that an official score report be sent to:
      University of Pittsburgh
      Katz Graduate School of Business
      MBA Admissions
      301 Mervis Hall
      Pittsburgh, PA 15260
    • What is the minimum TOEFL or IELTS score you accept?
      The admission committee requires a minimum total score of 100 on the TOEFL. A minimum score of 7.0 is required for the IELTS exam. Please note that both the TOEFL score and IELTS score are valid for two years.
    • Are there any deadlines associated with taking the GMAT/GRE or TOEFL?
      Please be advised that your GMAT or GRE score must be less than five years old at the time you submit your application. Your TOEFL or IELTS score must be less than two years old at the time you submit your application. The exams should be taken at least one month prior to the deadline for which you are submitting your application. A copy of your unofficial test scores should be mailed or emailed to the MBA Admissions Office along with any supplemental documents (official transcripts, professional recommendations in paper form, etc.) We will make an admission decision only when your application is complete with all supporting documents including official exam scores that we receive directly from the testing agencies. We will not make any conditional admission decisions dependent upon our receipt of official scores.
    • Where can I find more information about the GMAT/GRE and exam registration?
      You can find information about the GMAT at MBA.com, and information on the GRE is available at ETS.org/gre. Test tutorials, general tips and guidelines, as well as a complete list of test centers are available on these sites.
    • Do you offer any GMAT or GRE preparation courses?

      Several GMAT and GRE preparation courses are offered in the Pittsburgh area, including:

      Community College of Allegheny County, Downtown Center:625 Stanwix St., Downtown; 412-391-1210; 10-week course

      Kaplan Test Prep and Admissions: 130 N. Bellefield Ave. Ste. 310, Oakland; 1-800-KAP-TEST; nine sessions

      Princeton Review:201 S. Craig St., Oakland; 800-273-8439; eight-week course

      Veritas Test Prep Center at Sheraton Station Square: 300 W. Station Square Dr, Pittsburgh; 800-925-7737; seven-week course

    • What are the credit requirements for Katz MBA programs?
      Full-Time, One-Year MBA Program: 51 credits
      Full-Time, Two-Year MBA Program: 57 credits
      Full-Time, Dual Degree Programs: Vary slightly by program
      Professional MBA Program: 51 credits
    • What are your required (core) courses?
      Full-time and Professional MBA students must take the following 22.5 credits: Refer to program sample schedules.
    • What concentrations, specializations, or majors do you offer?
      You may choose to pursue a concentration in one of our interest groups, including:
      Finance
      Management of Information Systems
      Marketing
      Operations, Decision Sciences, and Artificial Intelligence
      Organizational Behavior and Human Resource Management
      Strategy, Environment, and Organizations
    • Does Katz offer any dual degrees?

      The following joint- and dual-degree programs are offered on both full- and Professional MBA basis:
      MBA/MS-MIS (Master's in Management of Information Systems)
      MBA/MS-Engineering (Master's in all types of Engineering offered at the Swanson School)
      MBA/MIB (Master's in International Business)

      The following dual- and joint-degree programs are offered only on a full-time basis:
      MBA/JD (Juris Doctor)
      MBA/MPIA (Master's in Public and International Affairs)
      MBA/MID (Master's in International Development)

    • How are courses graded in the MBA program?
      Most of our classes include group projects, case studies, and quizzes, as well as mid-term and final exams. Although the Katz School does have an overall grading policy, each faculty member determines his/her own weight for quizzes, exams, projects, and case studies as well as for attendance and class participation.
    • Does Katz offer classes on a non-degree basis?
      Students may apply as a "special student" through the Katz School's Office of Student Records at 412-648-1666. With approval, students may take a maximum of nine credits as a non-degree student. If you eventually decide to enroll in an MBA program, any credits you take will transfer into the program.
    • May I schedule a campus tour or class observation?

      We encourage you to visit us on campus so that you can meet our faculty and staff and interact with current students who have already gone through the admissions process. Below are several options:

      On-Campus Information Sessions - Attend a group information session to receive advice on the application process and learn more about the curriculum.

      Lunch with Student Ambassadors - Join us for lunch that includes panel presentations by students, faculty, and staff as well as workshops on a variety of topics.

      Personal visits - Contact the MBA Admissions office at 412-648-1700 or via e-mail at mba@katz.pitt.edu to set up your own personal visit. Please provide at least two weeks notice if possible so that we can arrange meetings with students, staff, and faculty as well as a classroom observation. Since MBA courses are not held on Fridays, personal visits are conducted Monday through Thursday.

      Other Events - This is a busy place! As a prospective student, you are welcome to attend other events. Check the PittBusiness online calendar.

      Student Chats - The best people to talk to are the students who are earning their MBAs right now. Engage in a dialogue with a current Katz MBA student ambassador by sending an e-mail request to mba@katz.pitt.edu.

      Virtual Open House - Are you unable to visit campus? We have created Virtual Open House sessions for our out-of-town and international students to help them learn about the Katz MBA program.

      Class Observations - Schedule a personalized class visit and campus tour. Choose the course that best fits your area of interest and join our current students for an MBA level course.

      Talk to our Faculty - Pitt Business faculty are researching the latest business concepts and theories to develop the best possible solutions for businesses. Whether they are generating new management theories, analyzing business cycles, researching the impact of governance, or testing distribution channels, our faculty members are recognized for their publications and contributions to business theory and business consulting. Regardless of your specific area of interest, we invite you to reach out to our faculty.

    • Is an interview required? How do I schedule one?

      Interviews are conducted on campus or via Skype video if it is not possible to meet in person. We regret that we cannot conduct telephone interviews.

      Applicants to the Full-Time MBA Program: Applicants may be asked to participate in our evaluative interview process upon initial review by the MBA admissions committee. A requirement for all Full-Time MBA admitted applicants, evaluative interviews are conducted by a variety of Katz personnel from our local MBA Admissions office in Pittsburgh, Pennsylvania. Interviews are conducted in-person or via Skype video; we are sorry that we do not conduct telephone interviews. Details are provided in the interview invitation.

      Applicants to the Professional MBA Program: Interviews are arranged by invitation and take place after the admissions committee's initial review of a candidate's application.

    • Can I meet with Katz representatives off-site? Are interviews conducted off campus?
      Representatives from the Katz School's MBA programs will be in select locations during the current recruiting year to provide information and meet with prospective MBA candidates. Please check the recruiting schedule on our website to see if we will be in your city. If not, you may conduct your interview via Skype video.
    • Where are hotels or other places I can find accommodations when I visit?

      Below is a list of area hotels if you need to spend the night near campus. Please contact the hotels directly to make reservations, but be sure to request the University rate. Most hotels offer shuttle service to and from Pittsburgh International Airport and to various locations on campus.

      Wyndham Pittsburgh University Center
      100 Lytton Place Pittsburgh, PA 15213 0.5 miles to Mervis Hall (within walking distance) Phone: 412-682-6200

      Hampton Inn - Oakland
      3315 Hamlet Street Pittsburgh, PA 15213 0.8 miles to Mervis Hall Phone: 412-681-1000

      Marriott, Residence Inn - Oakland
      3896 Bigelow Boulevard Pittsburgh, PA 15213 1.1 miles to Mervis Hall Phone: 412-621-2200

      Hilton Garden Inn
      3454 Forbes Avenue Pittsburgh, PA 15213 0.4 miles to Mervis Hall (within walking distance) Phone: 412-683-2040 Fax: 412-683-3934

    • Where do students live? Do you have on-campus housing for MBA students?
      While there is not traditional dormitory-style housing on campus for MBA students, finding housing in the Pittsburgh/Oakland area is relatively easy and inexpensive. Most students live within walking distance or a short bus ride from the campus (transportation by bus is free when you present a valid Pitt student identification card). The University of Pittsburgh's Housing Resource Center can assist graduate students in identifying, renting, leasing, or purchasing suitable living accommodations.
    • What information is available for incoming students with regard to apartments or general housing questions?
      The best place to begin your housing search is the University of Pittsburgh's Housing Resource Center, located at 127 North Bellefield Avenue. The center has supplies of Apartment Rental Guide Magazine, Apartment Source, the Rental Guide of Greater Pittsburgh, and commercial publications of privately-owned rental housing. They can provide you with information on specialized rentals, home buying, and relocation information, as well as maps of Pittsburgh and surrounding communities. Contact the center by telephone at 412-624-6998 or ocl@bc.pitt.edu.
    • What clubs or student organizations exist at Katz?
      There are a variety of student clubs and organizations at the Katz School including the Entrepreneurs' Society, Finance Club, National Association of Women MBAs, Marketing Club, Business Technology Club, Operations Club, Consulting Club, Toastmasters International, Golf Club, Ski Club, and the Katz Rowing Team. For more information on student clubs and organizations, including student government organizations, visit the Student Life section of our web site.
    • Are there any organizations, clubs, or activities for the spouses of International students?
      Spouses of international students may contact Global Pittsburgh, an independent, nonprofit community organization located in downtown Pittsburgh at 425 Sixth Avenue, Suite 1130, by telephone at 412-392-4513 or by email at info@pciv.org. The organization's mission is to promote cultural, educational, and commercial ties between Western Pennsylvanians and other peoples of the world. Global Pittsburgh serves visitors sponsored by the U.S. Information Agency and other governmental agencies, as well as those sponsored by regional businesses, universities, and medical centers. Global Pittsburgh arranges for international visitors to interact with their regional peers on professional and informal levels using a network of more than 2,500 volunteers annually. Depending on the nature of the activity, spouses are often invited to attend various Katz-sponsored events, as well.
    • Where can full-time and Professional MBA students park their cars when attending classes?
      Students can obtain parking information and permit options by contacting the University's Parking Services Office, located in 204 Brackenridge Hall. The privately-operated Joncaire and Boundary Lot located below Mervis Hall on Joncaire Street charges a flat rate of $4 per day and is typically not staffed after 5 p.m. The University's Panther Hollow parking lot charges a flat rate of $5 per day. Students in need of daytime parking can request other designated parking lots ranging from $160-$368 per semester. Leases for Professional MBA students can be purchased for $62/term.
    • Is a laptop computer required in your program?
      For the Full-Time MBA Programs, students are required to have access to a Windows laptop computer. While Macs will be serviced, Windows-based laptops are recommended by the Katz IT Department. For the Professional MBA Program, students are not required to have a laptop computer. However, faculty members may require a laptop for specific courses; these requirements will be determined prior to course registration. Katz students are eligible for discounts when purchasing certain laptop brands and models.
    • What financial aid or scholarships are available?
      All full-time applications (both international and domestic) are reviewed for scholarship awards. Scholarships are primarily based on merit. Applications are automatically reviewed for scholarship; no additional application is required. Scholarships available through the Katz School range from $5,000 to full tuition with the average award being $10,000-$12,000. Approximately one-third of our current MBA class has received scholarship funds. For other types of financial aid, such as educational loans or private, third-party scholarships, Katz students should work with the University of Pittsburgh Office of Admission and Financial Aid (note this Office also services undergraduate students). For more information about financial aid, please visit the University of Pittsburgh's Office of Admission and Financial Aid.
    • Are there part-time jobs or work-study positions available for MBA students?
      Various offices throughout the Katz School hire full-time students for part-time administrative positions. In addition, the University's Institute for Entrepreneurial Excellence hires MBA students as consultants. Finally, students may work for faculty members as graders.
    • What certificates do you offer?

      The Katz School provides you the opportunity to add focused learning to your Katz MBA with one of our internal certificates. Note that these certificates are only available to students currently enrolled in an MBA program:

      Six Sigma/Green Belt Certificate
      Global Supply Chain Management Certificate
      Technology, Innovation, and Entrepreneurship Certificate
      Organizational Leadership Certificate
      Global Management Certificate
      Corporate Valuation Certificate
      Corporate Financial Management Certificate
      Investments and Trading Certificate
      Project Management Certificate
      Digital Marketing Certificate
    • What opportunities does Katz have for experience-based learning?
      One of the defining characteristics of business education at Pitt Business is the importance we place on experience-based learning (EBL). Whereas many business schools only mention the importance of experiential learning, we attempt to integrate EBL across our curriculum. To accomplish this, we use simulations and case competitions and encourage students to become involved in one of our many Consulting Field Projects or to take on a consulting position (providing market research, business plan review, and financial plan development services to entrepreneurs in a number of different industries) with our Institute for Entrepreneurial Excellence. The culmination of the course is the McKinsey Cup Competition where student teams compete for the coveted McKinsey Cup Trophy.
    • What resources do you offer to underrepresented populations?
      The Katz School is committed to recruiting highly-talented women, minorities, and military veterans. Women MBAs have opportunities to network through the National Association of Women MBAs chapter at Katz. Katz maintains contact with Pitt's Veterans Services Office to ensure that military students are receiving all the benefits available to them. Scholarships exist for diversity students through Katz's partnerships with the National Black MBA Association (NBMBAA), the Association of Latino Professionals in Finance and Accounting, the National Society of Hispanic MBAs, and others.
    • How does the Career Management Center work with me?

      The Career Management Center (CMC) offers a personalized approach to your job search planning and post-MBA career progression. The CMC is your partner in a lifelong process of career management. The CMC provides:

      Career Advice: Career advising resources put students on the right path based on their strengths and realistic career goals
      Experience-based Professional Development: Ensuring that students develop the appropriate interpersonal skills, sophistication, and business savvy that are critical to their success
      Employer Engagement: Helping students secure positions that fit their professional objectives and the employers' needs
    • What are some examples of job titles or career opportunities for MBA graduates?
      Because the MBA is designed as a general management degree, the career path an MBA graduate takes is dependent upon his or her career goals and skills. Students graduate from an MBA program with a specialized business tool kit designed to help them excel in critical business areas such as problem analysis, strategic thinking, and conflict resolution. Many top employers representing major industries find our graduates attractive candidates for key positions.
    CLOSE

    ROLLING ADMISSIONS INFORMATION

    The Admissions Committee reviews applications for the Professional MBA program on a rolling basis, with three entry points during the year. To be guaranteed consideration for a given entry, we must receive your application and all component parts by the following deadline dates.

    Application Deadlines

    Decision Notification

    July 1 (for August entry)

        
    Decisions will be sent out within 3 weeks of the submission of your complete application

    November 1 (for January entry)

    Decisions will be sent out within 3 weeks of the submission of your complete application

    March 1 (for May entry)

    Decisions will be sent out within 3 weeks of the submission of your complete application

    CLOSE

  • 2

    Admissions

  • Tuition & Fees

    Tuition and fees vary based on program, residential status, and other factors.

    Tuition & Fees

    Program Tuition & Fees

    ELIGIBILITY

    Students registering for 9 to 15 credits are automatically charged the Full-Time, Two-Year tuition and fees during the fall and spring term. Students are charged per credit regardless of the number of credits taken during the summer term.

    State residency is determined by the University of Pittsburgh from information you provide on your application. Your invoice will indicate your classification. A student classified as out of state will also receive instructions on how to appeal the classification, provided their circumstances fall within the University's guidelines. For details, please view the University Tuition Eligibility Guidelines.

    Students in the Professional MBA Joint-Degree program with Pitt's Swanson School of Engineering pay tuition at the Katz Graduate School of Business rate throughout their MBA/MS Engineering program.

     
     

    In-state Resident

    $1,277.00

    Out-of-state Resident

    $1,933.00

    CLOSE

    ELIGIBILITY

    Students registering for 9 to 15 credits are automatically charged the Full-Time, Two-Year tuition and fees during the fall and spring term. Students are charged per credit regardless of the number of credits taken during the summer term.

    State residency is determined by the University of Pittsburgh from information you provide on your application. Your invoice will indicate your classification. A student classified as out of state will also receive instructions on how to appeal the classification, provided their circumstances fall within the University's guidelines. For details, please view the University Tuition Eligibility Guidelines.

    Students in the Professional MBA Joint-Degree program with Pitt's Swanson School of Engineering pay tuition at the Katz Graduate School of Business rate throughout their MBA/MS Engineering program.

     
     

    Student Activity Fee

    $15.00

    Professional Development

    $150.00

    Wellness Fee

    $60.00

    Computing & Network

    $100.00

    Security & Transportation

    $90.00

    Total Mandatory Fees per Term

    $415.00

    CLOSE

    Scholarships & Financial Aid

    Resources & Information

    Merit-based Scholarships for Full-time Students

    Tuition scholarships provide the primary source of financial assistance for incoming full-time Katz students. These merit-based scholarships are awarded in various dollar amounts and are directly applied to tuition charges.

    Katz School scholarships are available to full-time U.S. citizens, U.S. permanent residents, and international students. You will receive notification of these awards in your official admission decision letter.

    Applicants desiring to be considered for scholarship awards must apply no later than February 1 for the Full-time One-Year, Two-Year and Dual-Degree programs.

    Educational Loans for Full-Time and Professional MBA Students

    Once students have gained admission to their MBA program of choice, they can inquire about educational loans through the MBA Admissions Office or by contacting the University of Pittsburgh's Office of Admissions and Financial Aid. Students will also receive a link to the Katz Admitted Student Intranet, which details the different types of educational loans available for MBA students. Two general types of educational loans exist:

    Graduate Stafford Loans

    All MBA students who are U.S. citizens or U.S. permanent residents may qualify for a maximum of $20,500 per academic year under the federal Stafford Loan Program. A Graduate Plus loan is available to cover additional expenses incurred during graduate school.

    Private Educational Loans

    Private educational loans are available through various commercial banks and private lending institutions for educational expenses not covered by Graduate Stafford Loans or scholarship funds. All students, domestic and international, are eligible to apply for private educational loans. International students typically need a U.S. citizen or U.S. permanent resident co-sign the loan.

    Fellowships

    Woodcock Leadership Fellows

    BNY Mellon CSR Fellows

    CLOSE

  • 3

    Tuition & Fees

YOU ARE NOW LEAVING KATZ

and navigating to .

Student Services

Katz students are part of a nurturing community of peers and administrators who are unified in delivering the highest level of support. Current students may use these links to access the student intranet, University learning platform, and to contact a member of the Katz IT Services Help Desk.

STUDENT NET BLACKBOARD IT HELP DESK GENERAL HELP