MS in Marketing Science

Master Marketing Data and Analytics

Businesses increasingly are relying on data to discover what motivates people to buy, and today's employers are demanding more technical and analytical skills from their marketing teams.

Position yourself at the forefront of marketing science through a combination of foundational coursework and experience-based learning opportunities. Partner with businesses on real problems, and learn how to build effective strategies using data and technology. Be prepared for the future of marketing as you gain a broad introduction to marketing and in-depth study of customer insights, research techniques, data analytics, digital marketing, and social media marketing. Learn how to build effective marketing strategies based on data and the latest technological tools.

The Katz Master of Science in Marketing Science is a 30-credit master’s degree program you may complete in two terms of full-time study beginning in the fall (August) term. You may also pursue the degree part time starting in the fall, spring (January), or summer (May).

You'll also have access to research opportunities and industry connections through the Katz Center for Branding, a leading research center for branding and digital marketing.

Admission Requirements

Find all the information you need about the application and admission processes


Curious about the courses you'll take as an MS in Marketing Science student? View courses and recommended electives.

Professional Development

Here you'll find information about workshops, clubs, and other opportunities to develop professionally as an MS in Marketing Science student.


Katz’s award-winning marketing faculty consistently ranks in the top 20 in the world for research productivity (American Marketing Association). Get to know your MS in Marketing Science faculty.

Tuition and Aid

Tuition and fees vary based on program, residential status, and other factors. Learn more about tuition and see if you qualify for financial aid.

International Applicants

View frequently asked questions and answers for international applicants

Contact Us

The Master of Science in Marketing Science team is here for you. Please don't hesitate to reach out to us with any questions you may have!