• PhD in Marketing

    A program grounded in research methods and strategies, with a mentorship model, that gives students an esteemed personal foundation.

  • Overview


    At Katz, we prepare our students to become productive and discerning research-oriented faculty members. See our sample schedule below.

    Switch Program:

    Year 1

    Fall Term

    An exploration of critical thinking.

    • Consumer Behavior 1

      Consumer Behavior 1

      Course Description

      This seminar seeks provide students a broad overview of the literature in consumer decision making and behavior. Students will also be encouraged and expected to delve more deeply into areas of their particular interest.  Further, students will increase their ability to develop and present their research ideas.

    • Consumer Behavior 2

      Consumer Behavior 2

      Course Description

      Continuation of Consumer Behavior 1.

    • PSYED 2019 STAT 2 Analysis of Variance

      PSYED 2019 STAT 2 Analysis of Variance

      Course Description

      Topics include one- and two-way analysis of variance, multiple comparisons for main effects and interactions, analysis of covariance, multiple comparisons for adjusted means, randomized block designs, nested designs, repeated measures designs, non-orthogonal designs and linear regression.  SPSS for Windows will be used.

    • PSYED 2410 Applied Regression Analysis

      PSYED 2410 Applied Regression Analysis

      Course Description

      Study of topics related to simple and multiple linear regression, including model specification and assumptions, methods of estimation, significance tests of model parameters and various types of multiple regression and predictor-selection techniques. The relationship of partial and semi partial correlation to regression is covered as well as the use of interaction terms and dummy variables in regression.  SPSS and SAS are used to illustrate the correct interpretation of regression results.

    • CMU 0739 Topics in Consumer Behavior

      CMU 0739 Topics in Consumer Behavior


    Spring Term

    A thorough examination of research methods.

    • BMKT 3017 Marketing Models

      BMKT 3017 Marketing Models

      Course Description

      Examines applications of management science techniques and methodology to improve marketing decision making.  Emphasis will be on the use and interpretation of multivariate statistical methods and/or the application and implementation of operations research rather than their theoretical development.  Students develop knowledge of at lEast one managerially relevant problem area and apply or critique the application/implementation of management science techniques through real data analysis or simulation

    • BMKT 3099 Readings in Marketing

      BMKT 3099 Readings in Marketing

      Course Description

      Independent work with faculty research advisor or other Katz Faculty in discipline.

    • CMU 0894 Research Methods Behavioral Science

      CMU 0894 Research Methods Behavioral Science

    • PSYED 2416 Applied Multivariate Analysis

      PSYED 2416 Applied Multivariate Analysis

      Course Description

      This course will emphasize understanding, implementation, and interpretation of multivariate statistical methods.  The course will involve both lecture and lab work. These methods are manova, mancova, profile analysis, doubly manova, discriminant function analysis, logistic regression, principal components and factor analysis. SPSS will be emphasized with an introduction to SAS.


    Summer Term

    Research paper with faculty guidance.

    • BMKT 3030 Workshop Summer Paper

      BMKT 3030 Workshop Summer Paper

      Course Description

      Prepare for summer paper presentation and qualifying exam to be completed by December 1 in the upcoming fall term.


    Year 2

    Fall Term

    A continued study in critical thinking and research methods.

    • BMKT 3014 Marketing Strategy

      BMKT 3014 Marketing Strategy

      Course Description

      Identifies the foundations of all aspects of marketing including product development and management distribution channel activity, sales force management, sales promotion, pricing, planning and strategy, information systems, and marketing organization and management, among other topics.

    • CMU 0702 Behavioral Economics

      CMU 0702 Behavioral Economics

      Course Description

      This is a PhD-level course on behavioral economics – the application of psychological research and theory to economic analysis. The course focuses exclusively on aspects of behavioral economics involving choice/utility and not on phenomena relating to judgment such as probability judgments, Bayesian updating, and so on.

    • PSYED 3485 Advanced Topics in Research Design

      PSYED 3485 Advanced Topics in Research Design

      Course Description

      Includes new strategies in research design, and application of mathematical and behavioral design models for educational research.  Topics vary each term around interests of the students enrolled.


    Spring Term

    A further dive into major concentrations, critical thinking, and research methods.

    • BMKT 3025 Market Behavior Research

      BMKT 3025 Market Behavior Research

      Course Description

      Intended to cover a few current topics in marketing in depth.  Topics will be those emerging in the field as critical issues. Also during the spring term students should continue work on research projects and plan for their dissertation proposal during the term.

    • PSY 2111 Foundations of Social Psych

      PSY 2111 Foundations of Social Psych

      Course Description

      The goal of this course is to provide graduate students with an overview of theory and research in social psychology. Topics covered include social cognition, social perception, the self, attitudes and attitude change, close relationships, prosocial behavior, aggression, group processes and performance, and stereotyping, prejudice, and discrimination. A seminar format is used, in which students are expected to read and comment on papers, participate actively in class discussions, and write a final paper.

    • PSYED 2030 Experimental Design

      PSYED 2030 Experimental Design

      Course Description

      Topics include characteristics of experimental research, steps for implementing an experiment, internal and external validity, classification of experimental designs, and design techniques such as random sampling, random assignment, blocking, analysis of covariance, and gain scores.

    • PSYED 3408 Hierarchical Linear Modeling

      PSYED 3408 Hierarchical Linear Modeling

      Course Description

      This course is on hierarchical models for continuous and discrete outcomes.  Hierarchical models are used when the units of observation are grouped within clusters. Observations in a cluster typically are not mutually independent for given covariate values as required by conventional linear and logistic regression models. Longitudinal or repeated measures data can also be thought of as clustered data with measurement occasions clustered within subjects. The focus of the course is on hierarchical linear models and their assumptions, as well as practical aspects of developing models to address research questions and interpreting the findings.


    Summer Term

    A comprehensive independent study.


    Year 3

    Fall, Spring, & Summer

    Fully concentrated work on dissertation and service as teaching assistant.


    Years 4 & 5

    All Terms

    Teach and enter the job market to defend your dissertation.


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    Our mission is to produce internationally renowned experts in the business disciplines and place our graduates at leading research universities worldwide.

    See Students 

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    By reading highlights of their research you will see why Katz faculty is internationally recognized as experts in their fields and have published in prestigious academic journals such as Accounting Review and the Review of Financial Economics.

    See Research 

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    We are here to offer you support through the admissions process. Below, find all of the information, requirements, and key dates you’ll need to submit your application.

    The Application

    Getting Started

    Required Components

    • Online Application

      Create your personal application account where you can start and save your work as needed. You will also submit the following:

    • Application Fee

    • Three Recommendations

    • Unofficial Transcripts

      Official transcripts will only be needed if the doctoral committee is interested in admitting you.

    • Official GMAT or GRE and TOEFL scores

    • Official TOEFL or IELTS scores

      The school codes you must provide are DPZ-M5-90 for the GMAT and 2998-(major code) for the GRE. If the TOEFL applies to you, please provide the code 2998-02.


    Interview Process

    Evaluative Interview

    Meeting with the committee

    Interviews are conducted on campus, off campus, or via Skype if is not possible to meet in person. We regret that we cannot conduct telephone interviews.

    Applicants may be asked to participate in our evaluative interview process upon initial review by the MBA admissions committee. A requirement for all Full-Time MBA admitted applicants, evaluative interviews are conducted by a variety of Katz personnel from our local MBA Admissions office in Pittsburgh, Pennsylvania.


    Details are provided in the interview invitation.


    Additional Information

    Need To Know

    Frequently Asked Questions


    • Do any of the Katz PhD Program Areas of Study qualify as STEM Degrees?
      No, regardless of your specific area of study, our doctoral program is classified as a PhD in Business Administration and so it is not considered to be a STEM (Science, Technology, Engineering, Math) program.;
    • What are the major areas of study offered through the Katz PhD Program at the University of Pittsburgh?
      Learn more about the seven areas of study.
    • How long will it take to complete the PhD program?
      Most students complete the program in four years. It typically takes two years to complete course work and comprehensive examinations followed by dissertation research, overview, and defense.
    • How should I choose an area of study? A PhD Program?
      We recommend you do two things:

      Examine the descriptive information under "Areas of Study" and browse to see if it interests you in general.

      Browse the faculty and research pages using the small "Faculty & Research" link at the very top of this page, just to the right of the Katz logo. Examine the titles of the papers of the faculty in the areas that you think are interesting. You might even look up some of the papers on Google Scholar and see if you can retrieve them through your school library. If you do not have access to an academic library, you might be able to obtain copies of some papers directly from the faculty members themselves. Read the papers and imagine yourself being involved in similar work. A scholarly career in research is full of rewarding and engaging work, but there should be a good fit between your interests and the specialties of the faculty in the program and university you are considering.

    • What is the financial aid package offered by the Katz PhD Program?
      The Katz Doctoral Program provides a five-year financial aid package to admitted doctoral students. The stipend is currently $26,900 annually. Katz also provides full tuition remission for five years and comprehensive health insurance for their students, both domestic and international.
    • I will be taking the GMAT/TOEFL Test in January. Should I submit the application to the University of Pittsburgh PhD Program without these scores?
      Yes, please submit as much of the application as possible before the January 1 deadline. It is best to submit your application with all official documentation. However, you may indicate that the GMAT/TOEFL score will be forwarded to the University of Pittsburgh (DPZ-M5-90 for GMAT and 2998-02 for GRE and TOEFL) and indicate the date you are taking the exam. We can begin to process the application if necessary without all of the information. However, please note that no official action can be taken on an incomplete application. If you have a copy of a score that you want to submit while waiting for an official score to arrive, please feel free to do so. Again, remember that no final action can be taken on your application until official documents are received.
    • What are the GMAT, GRE, and TOEFL Institution Reporting Codes for the University of Pittsburgh PhD Program in Business?
      Our GMAT reporting code is DPZ-M5-90 and the GRE and TOEFL reporting code is 2998-02. Please be sure to use the University of Pittsburgh PhD code and not the Master's program codes you might find elsewhere.
    • I have not received all letters of recommendation back from recommenders. Should I send my application without a complete set?
      Yes, it is important to get your application into the University of Pittsburgh Doctoral Program by January 1. If you are waiting for another letter of recommendation, please submit your application with a note informing us of the approximate date we will receive it.
    • It is a financial hardship for me to pay the application fee. Can the University of Pittsburgh waive the fee?
      We know the importance of applying to a doctoral program for our applicants and wish that we could help with this burden. Unfortunately, it is a University policy that an application fee must be charged. We have made every effort to keep the fee as low as possible and will continue to be sensitive to this need in the future.
    • When will I know the result of the application process?
      We know the importance of applying to a doctoral program for our applicants and wish that we could help with this burden. Unfortunately, it is a University policy that an application fee must be charged. We have made every effort to keep the fee as low as possible and will continue to be sensitive to this need in the future.
    • When will I know the result of the application process?
      Typically, the Katz Doctoral Committee will review applications during January and make initial offers in February and March. Depending on where a student may be as a backup, it is possible for a student to hear of a positive admission decision as late as the third week of April. The Doctoral Office will attempt to telephone and email accepted applicants as soon as a decision is made.
    • Where do you place your graduates?
      The purpose of the Katz Doctoral Program is to develop professional scholars who will excel in research and teaching for placement at leading business schools. The Katz School has an outstanding placement record with graduates.
    • What are the requirements for the PhD at Katz Graduate School?

      Visit the requirements section to learn more.

    • What is the minimum GMAT/TOEFL score accepted by the University of Pittsburgh Katz PhD Program?
      The University of Pittsburgh Katz Doctoral Program does not publish a minimum score. However, it may be helpful for you to know that the average GMAT score of admitted students each year is between 720 and 730. Few admitted applicants report TOEFL scores below 100.
    • Can I ask for a waiver of the TOEFL test?
      The Test of English as a Foreign Language (TOEFL) is required if the applicant's native language is not English. Exemption for this test may be permitted when an applicant has attended a college or university in the United States for a minimum of four years as a full-time student and has earned at least a Bachelor's degree, or when an applicant has earned a Master's degree from a college or university in a country that considers its native language to be English (the USA, UK, Australia, and Canada are examples). Even if English is the medium of instruction, the school needs to be in a country with English as its native language.
    • How do I arrange to take the GMAT/GRE/TOEFL tests?
      The GMAT test is administered by the Graduate Admission Council.
      The GRE and TOEFL tests are administered by the Educational Testing Service, Princeton, New Jersey, 08541, USA. Further information may also be obtained from the nearest United States Embassy, Consulate, or Information Service.
      GMAT - See www.mba.com/the-gmat.aspx
      GRE - See www.ets.org/gre
      TOEFL - See www.ets.org/toefl
    • How do I arrange a visit to the Katz Graduate School?
      We are happy to arrange visits for prospective students to meet the Katz faculty, staff, and students. If your schedule permits arranging a visit during the fall term (October through December), please contact the Katz Doctoral Office.
    • What is the size of the Katz PhD Program?
      There are currently 47 doctoral students, from 9 different countries, across 7 different majors. This number includes students at the course work, comprehensive exam, and dissertation stages of the program.
    • What is the application deadline?
      The deadline for applying for September is January 1. However, it is advantageous to have your completed application submitted earlier to facilitate the review process.


    The deadline for applying for September is January 1. However, it is advantageous to have your completed application submitted earlier to facilitate the review process.


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  • Katz and CBA Business Research Center

    As a leading research university, the University of Pittsburgh maintains this position by continually investing in and supporting outstanding research. The new Katz and CBA Business Research Center is a shared asset for all Katz faculty and students, providing a variety of services that support data collection for behavioral research on business-related topics.

    Learn More 

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    Katz and CBA Business Research Center


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Student Services

Katz students are part of a nurturing community of peers and administrators who are unified in delivering the highest level of support. Current students may use these links to access the student intranet, University learning platform, and to contact a member of the Katz IT Services Help Desk.